Design Hotels: Why Contemporary Furniture is Not Enough.
By Roland Wildberg ~ Exclusive from ITB Berlin
Friday, 15th March 2013
Exclusive Feature from ITB: US economist and 'urban theorist' Richard Florida said, 'Cities are the new countries';

Design Hotels go a step further and the German thought leader Claus Sendlinger claims 'Neighbourhoods are the new cities'. He shows the way to the side streets of the world's most creative locations and on which of the five luxury levels you should position your hotel.

Born in Augsburg, Germany, in 1963, Claus Sendlinger, looked back on many years of experience in the event and travel industry as well as marketing of lifestyle hotels in a keynote speech at the ITB Berlin.

Sedlinger is a product of the youth-culture generation which, according to him, was born from the "colorful-culture-concept" found in New York's legendary Studio 54 Club. Eventually, the founders of MTV picked up on this, and through mass-media transmitted this "cultural revolution" – paving the way for the first lifestyle generation. Soon after MTV's founding, the still undefined concept known as "lifestyle" took on a new form with the founding of Condé Nast Travel magazine.

Claus Sendlinger, Design hotels AG

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