Where would you rather be? That's the question Swire Hotels is asking in its new social media campaign.

The animated video boosts Swire's hotels in the UK, Beijing and Hong Kong by convincing potential guests they'd be better off in a Swire property.

The catchy animated film is set to the soundtrack "Where you go", by indie New York band Au Revoir Simone. The lyrics of the song exude a sense of je ne sais quoi, perpetuating a spontaneous new journey. The new video showcases its hotels in a carefree spirit, promoting the carefree and casual spirit of travel, while still oozing luxury.

WATCH THE VIDEO: http://www.youtube.com/watch?v=qrJuk2s0aH0

In addition to the new video, the social media campaign also pushes the tongue-in-the-cheek Swire Hotels blog, aptly titled "You'd be much better here". The blog gives regular updates on interesting events and happenings in and around its hotels in Beijing, Hong Kong and Cheltenham, UK.

With all the tourism growth in China and Hong Kong, Swire is certainly on the move attracting a younger, affluent group of travelers looking for an innovative lifestyle hotel. Swire hotels gained momentum in the luxury lifestyle industry with The Opposite House, Beijing (opened in 2008) and The Upper House, Hong Kong (opened October 2009).

In early 2010, Swire opened a 345-room lifestyle business hotel called EAST in Hong Kong' and its newest addition, INDIGO, will open in Beijing in early 2012.

So travelers, in the words of Swire, where would you rather be? 

Melanie Nayer is a hotel reviewer and expert on luxury travel around the world. She has covered all aspects of hotels including corporate restructures, re-branding initiatives, historical aspects and the best of the best in luxury hotels around the world.

Melanie writes a weekly exclusive column for 4Hoteliers.com