Room 77, the website that lets you pick 'the perfect room', has entered Asia – its first destination being Hong Kong.

Kevin Fliess, Vice President of Product for Room 77, announced the expansion this morning in Guangzhou, saying there were plans to spread its network further.

Fliess said that travellers were becoming more sophisticated in how they buy hotels and "a hotelier that can meet that new guest demand can improve brand loyalty".

He said that disruption to the travel space was coming from three areas – customers, new start-ups and the new technology giants, Google and Apple – and most of it was happening in three areas, mobile, social and search.

"It is important to understand what's happening in these three areas so that you can stay ahead of the curve," he said.

In the first half of 2010, he said, more than US$90 million was invested in online travel start-ups.

He cited two examples of disruptors – Hotel Tonight, which allows mobile only last booking platform on iPhone and Android, and the social recommendation engine Gogobot, which tries to solve the problem of trusted hotel reviews.

Full story:

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