Given the enormous rise in the use of social media across the hotel sector, IDeaS a SAS Company, recently held a conversation with a few industry members on what were some of the best practices being seen in the industry.
The panel comprised:
- Grahame Tate, Managing Director Asia Pacific, IDeaS a SAS Company (left)
- Arnaud Girodon, General Manager, Indigo Pearl, Phuket, Thailand
- Brett Henry, Vice President, Marketing, Abacus
- Yeoh Siew Hoon, Editor, Web In Travel
Q: How widely do you think that social media is accepted amongst hoteliers in Asia? Is there an industry-wide push to become more adept with this new technology or are some hotels (or hotel groups) doing a better job than others?
Yeoh Siew Hoon: I think all hoteliers know they need to engage with social media. What they don't know is how to do it in a way that's both meaningful for the customer and effective for their business.
It's easy to set up a Facebook fan page or a Twitter feed – but you've got to make sure you have the resources to keep these going ... The ones who do it better are those who have decided from the outset this is just another channel to be managed like others, and there's got to be commitment from the top to see it through to the bitter and hopefully sweet end.
Follow the link below to read the entire article in a new window:
www.webintravel.com/news/the-lowdown-on-social-media-and-hotels_1201 
