Hotels around the world are making more concerted efforts to cater to certain clientele.

A recent study suggested hotel managers appeal to the "emotional outcomes" of women [ click to read ], while other hotels are focusing their in-room amenities on gender and nationality.

Meanwhile, Hilton and Starwood announced initiatives to make their hotels more accommodating to Chinese travelers [ click to read ] and just a few weeks ago, the Fairmont Peace Hotel in Shanghai unveiled it new Nine Nations Suites, each with a decor symbolic of the nation its named after.

The debut of the Fairmont Peace Hotel's Nine Nations Suites and Sassoon Presidential Suite marks the end of the hotel's extensive three-year restoration. The Nine Nations Suites pay homage to the culture, style and innovation of Chinese, Indian, English/American, French, Italian, Spanish, Japanese and German influences.

Each suite features the concepts that define the nation, like tatami mats in the Japanese Suite and views of the Huangpu River from the moon-gate wall in the Chinese Suite. The British suite features roses and oak leaves in the plaster molding of the ceilings and the American Suite takes on a trendy Art Deco deco. The Indian Suite is adorned with rich colors and hanging lamps, while the styles and colors of the French, German, Spanish and Italian Suites blend with fireplaces, wood floors and exposed brick. Each suite has panoramic views of the river and Shanghai city.

With all the changes hotels are making to attract one type of clientele, why would the Fairmont Peace Hotel take the opposite direction and design rooms based on nationality? The answer lies in the hotel's past.

"Sir Victor Sassoon was such a flamboyant socialite. He built these suites to entertain his friends from all over the world," said Kamal Naamani, General Manager of Fairmont Peace Hotel. "Initially, five Nation Suites were created- English, French, Indian, Chinese and Japanese. The German, American, Spanish and Italian ‘Nations Suites' were added later. All nine Nation Suites have magnificent views of the Bund area and the full view of the river and Pudong skyline. These suites have been restored and all the original solid wood wall paneling, floors and ceilings have been well preserved."

Now that preservation is complete and available for reservations, it's worth wondering: What changes will hotels make next to appeal to consumers?

Melanie Nayer is a hotel reviewer and expert on luxury travel around the world. She has covered all aspects of hotels including corporate restructures, re-branding initiatives, historical aspects and the best of the best in luxury hotels around the world.

Melanie writes a weekly exclusive column for 4Hoteliers.com