The social media thought police are really getting on my nerves, especially with the 'glass half empty' rhetoric.

For instance, TravelClick put out a release titled 'One Quarter of Hotels Not Using Social Media'. Good on them for the research but I find the angle odd  when you consider this means 75% of hoteliers are using social media, to my mind an extremely impressive figure. But the more is less angle was immediately embraced online, as it usually is.

Here are just two of many examples: Tnooz (Quarter of Hotels Shunning Social Media) and Hotel Marketing (One Quarter of Hotels Not Using Social Media).

Seriously, I don't get it. Where I come from, three out of four constitutes a large majority - most hoteliers are using social media (though, just quietly, 3/4 does seem on the high side).

Anyway, according to TravelClick, hoteliers prefer to use search and digital advertising.

"Only 20% of the poll's respondents cited using Twitter, 10% cited using Groupon or other forms of online couponing (sic), and a minuscule 8% utilize FourSquare promotions," the press release said.

Full story:

www.traveltrends.biz/ttn555-social-media-thought-police