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After Decades in Luxury Travel, I Have Observed a Clear Divergence in Cruising
By Fabrizio Cerutti
Thursday, 20th November 2025
 

The mega-ships offer spectacle, but for true connoisseurs, the future is intimate, ultra-luxury voyages on smaller vessels / superyachts.

It’s not a different product; it’s a different philosophy. While the mass market focuses on passenger capacity, we focus exclusively on the passenger experience.

How?

Access Over Logistics

We don’t just go to destinations; we immerse ourselves in them. While large ships are confined to crowded and sometimes industrial ports, we dock at the heart of captivating harbours and access hidden gems—from the Arctic to secluded Pacific islands down to Antarctica—that are simply off-limits to the giants.

Spontaneity Over Script

Our itineraries are a guiding narrative, not a rigid script. Spot a pod of whales or a stunning cove? We have the freedom to divert course at any time, to pause, and to embrace the moment.

Space as a Luxury

We do not boast about passenger counts but about space-per-guest ratios that are often double the industry standard. The result? No queues, no crowds, and a profound sense of serenity.

Relational Service vs. Transactional Service

With a one-to-one staff-to-guest ratio, service is anticipatory, not transactional. We know your name, your preferences, and your palate. Our guests are not a number; they are our sole focus.

Culinary Arts, not mass catering

Our small scale allows for restaurant-quality dining fleet-wide, led by acclaimed Michelin-trained Chefs. We always source locally and transform our menus into a reflection of the regions we visit. Every restaurant is a speciality, with no extra fees.

The choice isn't about right or wrong; it's about priority. Is your priority waterslides and bustling energy? Or is it immersive discovery, unparalleled space, sharing experiences with like-minded, discerning guests, and a service that knows you as an individual?

We are not in the business of moving crowds. We are in the art of crafting journeys.

Fabrizio Cerutti - Follow
Ultra Luxury Hospitality, Advisor to BoD's and Family Offices, Co-Founder, Lecturer and Mentor

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