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Beat OTAs at Their Own Game: A Hoteliers Guide to Search
By Felicity Coghlan 
Wednesday, 22nd December 2021
 

Supercharge your 2022 search strategy with this free hoteliers guide to paid and organic search.

With over 3.5 billion daily searches on Google and Search queries for resorts and hotels at an all-time high, hoteliers have the chance to capitalize on a huge direct booking opportunity for 2022.

But with OTAs capturing 75% of all desktop clicks for hotel keywords in 2020 - it's time for hotels to take back market share.

Following a standout presentation at the Direct Booking Summit San Diego, we've teamed up with Alex Velazquez, National Director of Marketing at Westgate Resorts, to share this hoteliers guide to Paid and Organic Search.

Download your copy now

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