Travel marketers are activating digital advertising in 2021, Chope enters strategic partnership with Alipay and practicality in wine tasting notes.

Travel marketers are activating digital advertising in 2021
Friday, 27th August 2021

Worldwide Business Research (WBR) Insights surveyed senior decision makers in North America, Europe, Middle East, Africa and Asia-Pacific, who own the marketing budget for a hotel, attraction or tourism brand.

These 300 travel marketers shared key challenges faced as a result of the COVID-19 pandemic, which has led them to test new solutions, innovate with new messaging, and generally do more with less >>

Chope enters strategic partnership with Alipay
27 Aug 2021 : Leveraging Alipay's technology and know-how to accelerate Chope's rapid growth and evolution into multi-service dining app while digitalising Asia's F&B businesses >>

The world’s largest and tallest observation wheel, set to open in October, 2021
27 Aug 2021 : Launch of the attraction to enrich Dubai’s offerings as a global tourism and leisure destination, providing a bird's eye view of the city's skyline, Ain Dubai offers over 19 customisable experiences >>

Braving new realities in travel for the next decade
27 Aug 2021 : Wide-ranging sessions on the future of the industry with approaches from industry heavyweights in this pandemic era >>

HIGHLIGHT ARTICLE

How Much Time Do You Spend Thinking About the Future?
Friday, 27th August 2021
Thinking about the future doesn’t eliminate the need to deliver results today. It’s a delicate balance. And one not easy to achieve because the demands of today are ceaseless. That’s why leaders need to deliberately carve out time to think about the future >>

Practicality In Wine Tasting Notes
Exclusive Feature - The wine industry has become very large but at the same time, it has remained fragmented.

Wine labels on the back of the bottles are written purely to satisfy the local government requirements, but at times those labels are confusing to consumers >>

Human Interaction – The Hallmark of a Luxury Travel Experience
In an increasingly digital world, the importance of human interaction remains high in the hospitality industry >>

In case you've missed it: Global eNews of August 26, 2021
Vision 2030 unleashes nearly US$ 1 trillion of projects across Saudi Arabia and Google Hotel Ads shaking up balance OTA market share vs direct sales >>