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Global Newsletter: July 09, 2020
4Hoteliers.com ~ Click title to read the article
Thursday, 9th July 2020
 

Accor works on a domestic travel recovery promotion in China, Hotels are reopening in the US, lucky draws alone will not do the trick and would you please leave a review.

Accor works on a domestic travel recovery promotion in China
Thursday, 9th July 2020

French hospitality group Accor recently wrapped up a month-long sales and marketing promotion campaign in China, featuring a distinctive approach to program design, media planning and creative distribution via top digital platforms, including ones owned by Alibaba and Tencent.

The highlight of the campaign was the decision to leverage the strength of each platform, including Ctrip, Alibaba’s Fliggy, WeChat and Meituan Dianping, and accordingly boost the conversion rate to generate both accommodation-related and non-room revenue for properties in China >>

US hotels are reopening: Here's what you need to know
9 Jul 2020 : As a hotelier, it will be your duty to stay up-to-date on your area’s mandates and regulations. Still, what can you expect moving forward? >>

IHG welcomes second Holiday Inn Resort in Japan
9 Jul 2020 : InterContinental Hotels Group welcomes ANA Holiday Inn Resort Shinano Omachi Kuroyon, marking the first international resort in Shinano-omachi area and Japan’s second Holiday Inn Resort >>

Traveler survey reveals COVID-19 concerns
9 Jul 2020 : The IATA released public opinion research showing the willingness to travel being tempered by concerns over the risks of catching COVID-19 during air travel, the industry’s re-start plans address passenger’s main concerns >>

7 in 10 Singaporeans still want to travel in 2020
6 Jul 2020 : 40% of Singaporeans are willing to visit COVID-19 hotspots in 2021, signalling the gradual recovery in travel and 85% of Singaporeans are prepared to increase their budget for their next holiday and almost half are willing to spend 30% and more to make up for cancelled plans >>

HIGHLIGHT ARTICLE

Time for Innovation: Lucky Draws Alone Will Not Do The Trick
Thursday, 9th July 2020

Lack of information is not the main reason for the ongoing loss of market share for Europe in the Chinese outbound market in the last decade.

Trust and satisfaction, built on an interest for and an understanding of your Chinese customers, is much more important to attract Chinese visitors in the coming years >>

Things CEOs Should Be Doing Right Now
2020 is a year that will make or break leaders, and many organizations are facing a difficult business climate, and there aren’t many companies that aren’t facing decreased revenue, increased expenses, or all of the above >>

Would You Please Leave a Review About Your Experience?
Getting customers to review their experience with you is powerful and before they make a purchase, go to a restaurant, stay at a hotel and more, many customers do online research, which leads them to reviews that help form their opinion of products or services they want to buy—or even the company they want to buy it from >>

In case you've missed it: Global eNews of July 08, 2020
Maldives to reopen borders with minimal restrictions, GBTA Coronavirus Poll, use video email for personalized virtual hotel tours and you should have a loyalty club >>

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