Tourism restarts but our responsibilities remain, do not let Covid infect your brand and community content to influence Chinese customers.

As tourism restarts nut our responsibilities remain
Friday, 3rd July 2020

Four months ago, UNWTO asked its Members, the tourism sector and tourists themselves for patience, to stay at home for today so we could travel again tomorrow.

Tomorrow is now here. The restart of tourism means the return of hope and opportunity for many millions of people around the world.

This week, Europe leads the way in restarting tourism. Destinations throughout the Schengen Zone are once again open. The lifting of borders will have an immediate and significant impact on economies and livelihoods >>

Expedia Media launches destination relief program
3 Jul 2020 : Products, programs and media value add from Expedia Group brands will help generate and capture destination demand >>

Welcoming the new Chinese outbound tourists
3 Jul 2020 : Chinese outbound tourists have often been named as culprits for overtourism and a lack of interest in the destination on the one hand, and as 'walking wallets' providing needed increases in arrivals and spending numbers on the other hand >>

IATA proposes alternatives to quarantine
29 Jun 2020 : The International Air Transport Association (IATA) urged governments to avoid quarantine measures when re-opening their economies and is promoting a layered approach of measures to reduce the risk of countries importing COVID-19 via air travel and to mitigate the possibility of transmission in cases where people may travel while unknowingly being infected >>

Cases surge could derail Middle East momentum
29 Jun 2020 : Like the rest of the world, the Middle East’s hotel industry fell off the cliff in March and sunk deeper in April, but if May is any indication, its fortunes may slowly be turning, albeit still well off pre-COVID levels >>

HIGHLIGHT ARTICLE

Do Not Let Covid Infect Your Brand
Friday, 3rd July 2020

The first thing that came to mind when Marriott International furloughed two-thirds of its corporate and property staff was – Is this going to severely impact the Marriott brand and the relationship with their most important asset: PEOPLE.

Many blue-chip companies in hospitality, gaming and travel followed suit. These same companies have spent untold millions over the past decade building both a customer and an employment brand >>

Let’s Make A Deal - The Hotel Chain Crisis Reaction
One thing that is apparent is how massively ill-equipped global hotel group’s sales and marketing and distribution systems are for disruption.

Over the past three months not one single hotel I stayed in last year has contacted me, bothered to connect or even reached out to say hey. I find this strange as a host of people I barely know have checked in on Facebook, LinkedIn, Email or WhatsApp during the crisis, but businesses that rely on loyalty have fallen insanely mute >>

Creating Community Content to Influence Chinese Customers
Commonly, the goal of brand-initiated interactions with Chinese customers is to sell something, however, this behavior runs contrary to social norms, inhibiting deeper relationships with Chinese customers and the formation of communities >>

In case you've missed it Global eNews of July 02, 2020
Rosewood to manage first in Spain, Shangri-La to upcycle hotel linen to masks, Hard Rock opens second hotel in China and the importance of data for direct sales >>