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Global Newsletter: June 16, 2020
4Hoteliers.com ~ Click title to read the article
Tuesday, 16th June 2020
 

Culture and heritage tourism – a significant driver, TUI and Boeing reach 737 MAX agreement, a clean start to hotel distribution and cut people: who should stay and who should go?.

Culture and heritage tourism – a significant driver
Tuesday, 16th June 2020

Culture and heritage tourism is estimated at almost 40% of international tourism, however in the Arabian Peninsula, this form of tourism is relatively new.

It has only been in the recent years that governments and tourism authorities have put increasing focus on promoting the sector and growing market awareness around opportunities.

Understanding the requirement for conservation and development of cultural heritage sites and marketing them has become an important strategic plan for Middle East governments >>

TUI and Boeing reach agreement on 737 MAX grounding
16 Jun 2020 : TUI and Boeing have agreed on a comprehensive package of measures to offset the consequences of the grounding of the 737 MAX. While the details of the agreement are confidential, it provides compensation which covers a significant portion of the financial impact, as well as credits for future aircraft orders >>

EVEN® Hotels makes its debut in Asia
16 Jun 2020 : InterContinental Hotels Group has opened the doors to the its first EVEN® Hotels property in Greater China. The unveiling of the hotel in the heart of Nanjing, China marks the first EVEN Hotel in Asia and outside of the Americas >>

Singapore and Malaysia planning to re-open borders
10 Jun 2020 : Ministry of Foreign Affairs Singapore announces press statement on Malaysia's proposal to resume cross-border travel >>

HIGHLIGHT ARTICLE

Who Should Stay and Who Should Go?
Tuesday, 16th June 2020

So here we are, and you have no choice but to cut your overhead to the bone; How are you going to do it?

Sacrifice the young’ guns you have invested so much in and who are just about to give you a superb return on your investment? Just because they are at the bottom or only halfway up your seniority pole? And keep some loyal key players who, frankly, may be past their prime? >>

Top 5 Things You Need to Know Now in Hotel Digital Marketing: June 2020 Edition
As travel restrictions begin to lift, hotels are ramping up marketing spend to capture travel demand. So to ensure a strong strategy, it’s important to keep a pulse on the latest digital innovations you can leverage across channels to make a greater impact on performance >>

A Clean Start to Hotel Distribution Post COVID-19
The days of fearing that Expedia and Booking Holdings would dominate distribution and bankrupt hoteliers’ business were seemingly over. After gobbling up most of the other third-party distribution sites and building what appeared to be a duopoly, Expedia Group and Booking Holdings found themselves facing shrinking margins and new competition from Google and Airbnb >>

In case you've missed it: Global eNews of June 15, 2020
Will hotels use the crisis to regain distribution control?, coordinated lift of travel restrictions, policy responses in emerging market to the pandemic and what should we be doing? >>

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