Accor anticipates that 70% of its hotels will reopen soon, what are google property promotion ads and is your hotel sales team ready for the transition from 'fishing' to 'hunting'?.

Accor anticipates that 70% of its hotels will reopen soon
Friday, 12th June 2020

With the easing of lockdown measures in many destinations, the number of hotels open for business within the Accor network, marks a resumption of activity in several of the hospitality industry’s markets in May.

With a steady increase in the number of hotels reopening their doors in June >>

Westin adds a new location at Margaret River
12 Jun 2020 : Marriott International has worked with Aaron Desange from CBRE Hotels and KWM to sign agreements with Saracen Properties and Security Capital Australia to debut Westin Hotels & Resorts in Margaret River, Western Australia >>

The Hotels Network secures 10M€ in funding
12 Jun 2020 : In order to survive and thrive in today’s challenging environment, hotel brands will have to develop a strong Brand.com channel. Doubling down on their commitment to the hospitality industry, THN will use these funds to build the products hotels need to achieve this within the new context >>

Phuket’s economy rewinds
9 Jun 2020 : Tourism master plan a critical step to island moving forward and Phuket’s economy heavily relies on tourism; In 2019, the accommodation and food services sectors made up nearly 50% to its total GPP >>

HIGHLIGHT ARTICLE

Is Your Hotel Sales Team Ready For The Transition From 'Fishing' To 'Hunting'?
Friday, 12th June 2020

In the course of a few months the hotel group, conference, event and BT sales landscape has transitioned from a period of historically high demand to near zero.

After the tidal wave of cancellations and postponements in March, followed by an eerily quiet April and May when many were furloughed, hotel salespeople are now returning to an entirely new sales habitat. Is your sales team ready? >>

What are Google Property Promotion Ads, How Do They Work?
About two years ago we talked about the launch of Google Promoted Hotels, a Google feature that has constantly evolved since then. Although it was initially a product geared towards new openings, it is now being relaunched with the clear goal of giving hotels greater visibility, and it has changed its name to Google Property Promotion Ads or PPA >>

Marketing Crisis or Crisis Marketing? – FAQ with an Expert
Our 'FAQ with an Expert' series continues and this time, we asked our VP of Marketing, Valerie Castillo, a few pressing questions about the current state of marketing within the travel and hospitality industry >>

Unique Ways Your Hotel Can Gain a Competitive Advantage
The best way to stay in business is to keep ahead of your competition and in the hotel industry, this means studying competitors while listening to what guests want from their future experiences >>

In case you've missed it: Global eNews of June 11, 2020
African destinations meet to plan growth, aviation industry losses to top $84B, safeguarding food security and direct messaging guests step-by-step >>