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Global Newsletter: October 16, 2019 4Hoteliers.com ~ Click title to read the article Wednesday, 16th October 2019
Why foreign is best for US hoteliers, Thailand pushes MICE, choose the perfect booking engine, 'Woke-Washing' is not the solution for a bad reputation.
Why foreign is best for US hoteliers Wednesday, 16th October 2019
Visitors to the United States are responsible for over 1 million US jobs that represent $33 billion in overall wages, according to the US Travel Association. With travel spending increasing exponentially every year, is it any surprise that these tourists welcome big business for hoteliers?
To put this into perspective, on average, international travelers spend $4,200 when visiting the U.S. and stay an average of 18 nights! The difference between that and a domestic traveler is enormous >> Thailand engages world's MICE Leaders 15 Oct 2019 : TCEB held the Thailand MICE Forum 2019 (TMF 2019, the high-profile MICE entrepreneur symposium, pooling executives from the world's leading MICE associations to unveil their perspectives to strengthen Thai MICE >> News from around the APAC region 16 Oct 2019 : Hotel industry and travel news from around the Asia Pacific region: Singapore reveals master plan to reshape Sentosa and Brani Island, infrastructure development in Indonesia’s super priority destinations and more >>
HIGHLIGHT ARTICLE
How to Manage Upwards Wednesday, 16th October 2019
Navigating the diverse relationships is an integral part of hotel management, and it’s one of the things I used to love about the job. But one of the questions I often get asked by up-and-coming hoteliers is how to manage upwards. >>
How to Choose the Perfect Booking Engine The first ingredient in a well balanced book direct strategy is the right booking engine. There’s a lot to consider when it comes to the perfect booking engine! We’ve put together a guide for your reference encapsulating everything the perfect booking engine should be able to do for you >> What Hoteliers Get Wrong With In-Context Ads In a recent post, we covered the many advantages that contextual advertising offers over more frequently used hotel advertising initiatives or strategies for driving direct bookings. So, what is holding hoteliers back from effectively implementing in-context ads? Here we take a look at how you can overcome the most common barriers that often stand in the way of many hoteliers today >> Pest Control for Hotels: Effective Ways to Rid Your hotel of Unwanted Visitors Pests are a big concern in the hospitality industry so when guests visit a hotel, they expect a clean and healthy space where they can relax and they don't want to share a room with critters >> 'Woke-Washing' Is Not The Solution For A Bad Reputation Woke-washing is when a company tries to wash a dirty reputation in the waters of a trendy cause. It’s like the magician who gets the audience to look at his right hand while his left hand removes the wallet from the pocket of a clueless victim. 'Look here, not there.'
The reason companies are getting dinged for woke washing is that they have taken one idea – that millennials and Gen Y folks are drawn to companies with a conscience – and perverted it >>
In case you've missed it: Global eNews October 15, 2019 The state of hotel website traffic, Hilton to enter Cambodia, design that goes beyond the problem and how to capitalize on the journey to increase direct bookings >>
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