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Global Newsletter: September 26, 2019 4Hoteliers.com ~ Click title to read the article Thursday, 26th September 2019
Yet another brand enters the market, Africa: world's 2nd fastest growing tourism region, how the 4 P’s of marketing can help improve ownership reports and the power of retargeting.
Yet another brand enters the market: Hyatt introduces Caption By Hyatt Thursday, 26th September 2019
Hyatt announced Caption by Hyatt, a new lifestyle brand within the select service category that will bring people closer together, allowing them to work, eat or socialize in comfortable, flexible, communal spaces that encourage meaningful conversations and connections.
Caption by Hyatt hotels will be anchored by a distinctive food and beverage experience that will be a vibrant mash-up between café, market and bar. Danny Meyer’s Union Square Hospitality Group (USHG) consulted on the design and curation of a conversation-worthy food and beverage concept for the brand >> Africa, 2nd fastest growing tourism region in the world 26 Sep 2019 : Tourism remained one of the key growth drivers of Africa's economy, contributing 8.5% of the GDP in 2018 and this growth record placed the continent as the second-fastest growing tourism region in the world, with a growth rate of 5.6% after Asia Pacific and against a 3.9% global average growth rate >> ONYX signs three new hotels in Eastern Thailand 26 Sep 2019 : ONYX Hospitality Group has signed a management agreement with leading Thai real estate company Ratanakorn Asset for three new hotels in Eastern Thailand and the hotels will represent all three of ONYX Hospitality Group’s core brands >> China ranks second on the list of world’s most liquid hotel investment market 26 Sep 2019 : Single asset transactions dominated the region’s investment scene in the first half year, including the top three transactions: Hilton Tokyo Odaiba, Beijing Jade Palace Hotel and Ascott Raffles Place in Singapore, Asia Pacific hotel investment reaches US$4.5 billion in first half of 2019 Virgin announces new hotel development in Brickell, Miami's hotspot neighborhood 26 Sep 2019 : Virgin Hotels Miami will be managed by Virgin Hotels, developed by Blue Jay Capital with BLUR Workshop as the architect, and is slated to open in 2023 >>
How the 4 P’s of Marketing Can Help Improve Ownership Reports Thursday, 26th September 2019
One of the biggest challenges hotel DOSMs face when reporting to ownership is understanding how much importance to give digital marketing, stop reporting on hotel digital marketing in a vacuum, DOSMs: It’s time to start reporting the whole picture.
A good marketing report will reveal increases in revenue from the website year over year. It will convey whether the property is up in terms of site traffic and entrances into booking engines >> 50 Years of the Hotel PMS (And Why It Matters) The hotel PMS has been around for about 50 years: That’s HALF A CENTURY, that’s as old as the Beatle’s last album Let It Be, Walt Disney World, Watergate, and Amtrak >> Don’t Give Up On Lost Traffic: The Power of Retargeting Some hotels may be doing everything right, but are still seeing a high proportion of customers leave their direct channel without completing their booking >> The Risks in Relying Solely on Guest Reviews In today’s world, everybody seems to have an opinion about the quality of hotels and there is no shortage of avenues for voicing those opinions, online booking sites, (meta-) search platforms, as well as the hotels themselves encourage hotel guests to share their impressions >> In case you've missed it: Global eNews September 25, 2019 More and more Michelin stars in Shanghai's sky, nhow to open on top of a bunker, marketing to the next generation of traveler and catching loose cannons before they cause damage >>
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