Accor digital ecosystem for hotel owners, ITB Asia marketing, wine tourist diversity, online reviews still important but craze is slowing down and the value marketing generates.

Accor digital ecosystem for hotel owners
Monday, 29th April 2019

Digital transformation is all about making people’s lives easier. At Accor, this ambition embraces three keys targets: Hotel Guests, Hotel Owners and Accor Teams.

Over the past years, Accor’s innovation has focused on improving the experience of those targets with a mind set on 'usage dogma', meaning streamlining processes, providing the best services and developing loyalty and business >>

Live coverage from ITB Asia, Singapore - Niche Marketing
29 Apr 2019 : In October 2019, we will be covering the world’s largest travel show Asia edition, ITB Asia in Singapore! We have our own writers, bloggers and journalists onsite to report as the news is happening: news, interviews, research and more >>

Rotana highlights its diverse offerings and growing hotel pipeline at ATM 2019
29 Apr 2019 : Abu Dhabi based hotel management company further expands its geographic reach and three new openings in 2019 set to add over 660 keys to company’s operational portfolio >>

Business Travel Trends for 2019
28 Apr 2019 : The corporate business industry is an important component of the tourism industry and the economic development in destinations. This year, a general climate of economic stability, more direct flight options and a robust international meetings sector will bring tremendous growth to the industry and generate millions in revenue >>

Raise a glass to wine tourist diversity
27 Apr 2019 : Not all Chinese wine tourists are the same and although wine tourism is becoming more popular in China, there is wide variation in tourists’ level of involvement in wine-based activities >>

HIGHLIGHT ARTICLE

Online Reviews Still Important But Craze is Slowing Down
Monday, 29th April 2019

Reviews have been on a continuous growth path for the last couple of years, seeing a year-over-year growth of 20% in 2015, 22% in 2016 and 27% in 2017. But for the first time in 2018, this growth was a single-digit, standing at 8%.

A growth nevertheless, but a clear indication that we have perhaps reached a maturity point… or that review sites are gathering feedback differently. This is certainly the case with Facebook, which is no longer about 'reviews' but now rather about 'recommendations' >>

Boeing: 'Sorry' Doesn’t Have To Be The Hardest Word
Institutions or individuals can recover from crises by showing empathy, demonstrating that they have heard their publics’ concerns and have done something to address them. A crisis is not the time to prove that you are right, it’s an opportunity to show that you are listening and atone for things that you may have done wrong >>

How to Report On The Value Marketing Generates
We suspect your CEO, CFO, COO, or president has a cadence for each function to report on performance, if this is the case, as the Marketing leader you provide some type of report to help your leadership team understand the value of Marketing >>

Opening Your Business While Studying Overseas?
Many EHL students dream of opening their own business after graduation. What if you were told that you could achieve this while studying, and partner with your best friends?

You might find this idea overambitious or completely delusional, but EHL alumni and co-founders of Belgian-French bistro Café des Stagiaires will prove you otherwise >>