What technology do hotel guests really want, W Hotels announces second lux playground on Bali, email marketing best practices and theme restaurants spice up India’s dining scene.

What technology do hotel guests really want
Wednesday, 24th April 2019

Dependence on mobile phones when travelling is brought into sharp focus by a survey of more than 3,600 travellers which reveals a growing appreciation for bespoke travel apps.

Research commissioned by Edinburgh-based hospitality firm Criton, highlights that loyalty programmes, self-check-in/out and accessing your hotel room via a digital door key are primary requirements of today's guests >>

Tourists find destination-worthy attractions in Cannabis
24 Apr 2019 : Tourism has long been a major driver for growth for various countries as many tourists travel abroad for vacations to see dazzling landscapes and bustling city-life. In turn, tourism also drives in revenue for many businesses such as food, retail, and hospitality. However, now, tourism is also helping to bolster the cannabis industry as well >>

Sofitel Rome Villa Borghese to re-open following reno
24 Apr 2019 : The redesign will transform the property into an elegant Roman retreat, fusing La Dolce Vita heritage with modern French art de vivre. Situated in the heart of Rome, Sofitel Rome Villa Borghese will reopen on July 1st, unveiling extensive renovations by contemporary architect and interior designer, Jean-Philippe Nuel >>

W Hotels announces second lux playground on Bali
18 Apr 2019 : W Hotels Worldwide announced the signing of W Bali – Ubud, the brand’s newest W Escape, developed in partnership with Indonesia’s Ruang Teknik Group, W Bali – Ubud is set to bring W’s bold design, signature Whatever/Whenever® service and innovative programming to the cultural heart of Bali >>

HIGHLIGHT ARTICLE

Back to Basics: Email Marketing Best Practices
Wednesday, 24th April 2019

Email marketing has quickly become a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape and the good news is, it’s not as hard as it seems.

These days, a wide array of user-friendly platforms make it easy to maintain and manage an email list, design collateral, automate sends, and gather analytics. However, it’s important to keep some important best practices in mind >>

Theme Restaurants Spice Up India’s Dining Scene
Eating out in one of India’s new generation of restaurants is as much as the social media friendly design as it about the food and theme restaurants – think dining in a rainforest or a replica Italian bistro from years gone by – are gaining ground among middle-class consumers keen for new experiences >>

Don’t Let Good Attorneys Make Bad News Worse
We get it: Corporate counsel’s job is to protect the organization from risk, but crisis communicators often must exert authority on clear messaging with attorneys who would sacrifice clarity hoping to minimize future legal or financial risk, even when they don’t have to >>

Experiential Calluses Against Poor CX
The type of business that keeps customers by making it difficult to leave is known as a sticky business. Sticky, because it’s not easy to switch. It may take a lot of time and effort. It may be, metaphorically speaking, painful to switch >>