Let’s face it, nobody wants to talk to the media in the middle of a crisis situation, even the best-trained experts feel a little sweat when the heat is on, but you can eliminate an awful lot of unnecessary stress by making sure you’re prepared.

Not sure where to start? After you’ve gone through media training, after you’ve practiced (and you did practice, right?) and before the cameras go on, it’s important you make your way through something like this sample media interview checklist created by Udemy and Elena Verylee:

Erik Bernstein
erik@bernsteincrisismanagement.com / www.bernsteincrisismanagement.com