ITB 2019 Special Reporting
Global Newsletter: November 29
4Hoteliers.com ~ Click title to read the article
Thursday, 29th November 2018

TODAY: Online reviews mean nothing to future customers, Black Friday: Global direct hotel bookings surge by 103%, luxury travel trends for 2019 and are you instagrammable?.

Online reviews mean nothing to future customers
Thursday, 29th November 2018

Positive reviews could hold the most weight with those reading reviews, with review readers virtuously discounting mixed and negative reviews.

New study offers guidance to hotel managers concerned about responding to online reviews, pospective consumers have difficulty interpreting mixed online reviews and negative reviews of a hotel are the least trusted as readers assume that reviewers may be unreasonably retaliating against a company >>

Luxury travel trends for 2019
29 Nov 2018 : Exceptional Villas have conducted an extensive survey amongst their clients to find the top vacation rental trends for 2019. The survey included seven different criteria and values including the importance of service, experience, safety, value, trust, freedom, access and ease of booking >>

Exhibition organisers need to improve business focus
29 Nov 2018 : The meeting, incentives, convention and exhibition (MICE) industry continues to grow as its significant economic benefits are recognised worldwide.

C&E centres are 'believed to serve as economic catalysts' that can “revitalise downtown business districts”, consequently, many countries vie for opportunities to host conventions and exhibitions in efforts to boost local tourism and trade >>

Chinese outbound tourism in the context of shopping
29 Nov 2018 : Chinese outbound market trends: The overall consensus was that the topic was certainly important, yet not receiving enough attention in Germany and Europe, putting the continent in risk of missing out on another key globalisation development trend >>

Black Friday: Global direct hotel bookings surge by 103%
29 Nov 2018 : Traditionally associated with US retail sales, the reach and impact of Black Friday is increasingly permeating new industries and territories, but a potentially unexpected winner appears to be hotels outside the United States >>


Are You Instagrammable?
Thursday, 29th November 2018

Guests’ Instagram posts mentioning or featuring your hotel can be one of your most potent marketing assets. Not only are they free, but like all user-generated content (UGC), Instagram posts can provide valuable third-party validation of just how great your hotel is.

While you don’t have to be a Millennial to yearn for what’s authentic and unique when traveling, reams of research shows that Millennials tend to prefer being treated as explorers rather than tourists >>

How Guest Outreaches Impact Your Hotel’s Success
The need for diversity in terms of communication methods is becoming more potent among modern travelers and hotels all around the globe are shifting their hotel-guest communication strategies towards direct messaging >>

Sustainability Trends in the Hospitality Industry
Eco-consciousness is on the rise in the hospitality industry and guests are looking for sustainable and authentic experiences and luxury hotels are going green as millennials demand sustainable travel options >>

Resume Tips for Entry-Level and Executive-Level Hotel Managers
Today, most job applications happen online, this means your resume provides the first impression, and it better be a good one, so if it is not formatted properly or does not mention the right skills, it will immediately go into the 'pile,' never to be seen again >>

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