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Global Newsletter: November 28
4Hoteliers.com ~ Click title to read the article
Wednesday, 28th November 2018
 

TODAY: Koh Samui balancing on tourism razor’s edge, help your sales staff focus on higher value business and digital marketing for travel brands: what to expect in 2019.

Koh Samui balancing on tourism razor’s edge
Wednesday, 28th November 2018

The time has come to open the discussion about the troubling drop in one of Thailand’s leading resort destinations, Koh Samui.

Looking into the island’s performance numbers, at the end of August room night demand was down year-to-date by 4.4%. Deeper research has shown through September that hotel occupancy for the first nine months of the year declined by over 7% versus LY. One cannot simply account for the dismal numbers as an effect of the China 'boat sinking' crisis which was triggered in the middle of the year >>

Mama Shelter uniquely blends key hospitality elements
28 Nov 2018 : 9 cities, 6 countries, 9 restaurants, 1,156 rooms: Mama is everywhere and takes care of everything! Creator of living spaces and daily director, Mama Shelter has established itself in the heart of the most beautiful cities in the world to offer you an urban refuge that is both modern and full of spirit, but also warm and sexy >>

ONYX announces its second Amari property in Laos
28 Nov 2018 : ONYX Hospitality Group has signed a management agreement with Laos-based Asia Investment, Development & Construction Sole, to develop a new-build Amari hotel in the city centre of Vientiane, the capital city of Laos >>

HIGHLIGHT ARTICLE

Help Your Sales Staff Focus on Higher Value Business
Wednesday, 28th November 2018

In the hospitality realm, a property’s success can more or less be defined by two primary identifiers.

First, the revenue generated from bookings and on-property during each stay or event and second, the ability to curate a seamless and personalized guest experience.

Hoteliers have to maximize booking potential across each segment (group business, transient business, extended stays, etc.) against the cost to acquire those bookings, while also encouraging on-property spend and continued guest satisfaction >>

Latest Social Media Changes Affecting Hotels and Resorts
A few trends are visible across the board in the social media world, and this month we’ve seen features that are focused on improved integration and making more information available to both marketers and users alike >>

Top Career Mistakes Young Professionals Make
As a young professional, you have a bright career ahead of you: Start out strong and improve your job outlook over time when you avoid these top 11 career mistakes >>

In-Store Meets Online for the World’s Biggest Shopping Event
The world’s largest online shopping event this year showed that the future of retail in China, while entrenched in cyberspace, isn’t doing away with the trips to the mall >>

Condition Your Reservations Team So That When They Hear 'Ring-Ring' They Think 'Cha-Ching!'
When you speak with marketing and distribution executives these days, everyone seems obsessed with increasing direct bookings and reducing the costs of customer acquisition, yet when the phone rings in many reservations departments and hotel front desks, the faces of the colleagues answering the calls seem to convey annoyance more than excitement >>

Digital Marketing For Travel Brands: What To Expect In 2019
2018 is almost a thing of the past and as I prepare to head out to Las Vegas early December to attend the Expedia Partner Conference Explore ’18 for a third year in a row, allow me to reflect on what may most likely (or not) impact travel brands in the upcoming year when it comes to digital marketing >>

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