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Global Newsletter: November 23
4Hoteliers.com ~ Click title to read the article
Friday, 23rd November 2018
 

TODAY: Global luxury travel market to grow, how color and psychology work together in hotel design and an opportunity: Facebook changes reviews to recommendations.

Global luxury travel market to grow
Friday, 23rd November 2018

The luxury travel market is subject to witness a substantial growth over the forecast period due to the rising inclination towards unique & exotic holiday experiences, increasing personal disposable income in both developed and developing economies across the globe, and growing middle and upper middle class population globally >>

IHG signs Kimpton in Rotterdam, Netherlands
24 Nov 2018 : Momentum continues for luxury boutique brand in Europe with the signing of its second hotel in The Netherlands >>

Dubai WTC recognised for efforts to prevent food waste
23 Nov 2018 : Dubai World Trade Centre (DWTC) has been honoured by Dubai Municipality for its continued support of the UAE Food Bank >>

HVS Hotel Development Cost Survey 2017/18
23 Nov 2018 : In 2017/18, the national lodging market continued to climb to new heights: In 2017, hotels in the United States operated at the highest occupancy and average rates ever recorded, with additional growth across both metrics in the 2018 year-to-date period >>

Latest Chinese outbound statistics for Q3 2018
23 Nov 2018 : COTRI has released its latest Chinese outbound tourism data for Q3 2018, revealing strong year-on-year growth compared with Q3 2017, albeit at a slower rate than seen in the first two quarters of 2018 >>

HIGHLIGHT ARTICLE

How Color and Psychology Work Together in Hotel Design
Friday, 23rd November 2018

Hotel guests today are making their choices based on the experience they hope to have, meaning they want to connect with what’s happening locally and learn about an area’s history. The New York Times writes that hotels must offer customized experiences – especially to Millennial guests who are interested in exploring.

We’ve previously written about how their preference for experience is shaping a hotel’s design palette. Local flavor drives these choices. The more vivid the experience, the stronger the emotion it will evoke. That’s the goal of color selections for hotels >>

Facebook Changes Reviews to Recommendations
Facebook has made the dramatic move of replacing business reviews with recommendations. The change first came into effect in August and the impact of the decision is now trickling down into the business world and for the hospitality industry, this presents a tremendous opportunity >>

How to Manage and Combat Cancellations
Cancellations are every hoteliers inevitable worst enemy and even if you manage to recapture some of your lost bookings close to stay dates, they will still cost you. Plus cancellations distort hotel demand levels, boosting them with a false high >>

Why Would a Casino Need a Revenue Management System?
For a long time, casinos had the same strategy, and many still do. Many casinos take the approach of giving away overnight stays (hotel rooms), so long as it gets people in the door who will likely sit at slot machines and gaming tables. Many casinos will completely fill their hotel rooms with comped guests, hoping gaming revenue will make up for little-to-no hotel room revenue. But here’s the reality: the Cavs will never give seats away for free, and neither should a casino fill its hotel with non-paying guests >>

Highly Effective Event Venue Marketing Ideas for Hotels
Marketing your venue space to event and meeting planners doesn’t have to be hard — in fact, capitalising on the multi-billion-dollar event industry should be quite easy (and extremely profitable).

In a time where experiences are favoured over material goods, consumers are eager to invest in experiential offerings; a shift which has businesses changing their marketing approach entirely >>

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