Today: Social media marketing news, technology is key for travel experiences and your brand is no longer protected in GoogleAds.

This week in hospitality social media marketing news
Monday, 19th November 2018

We’re nearing the end of the year and are getting ready for the big holiday rush, but now is no time to let your social media marketing slide and there have been a lot of new updates that have rolled out in the past week that are directly relevant to hotels and resorts >>

Travelers say technology is key to their travel experience
19 Nov 2018 : Travelport's 2018 Digital Traveler Survey highlights continuing demand for digital tools, mobile devices remain vital whilst new technologies grow in prominence and India retains top position in this year's global digital traveler country rankings >>

Yangon announces upgrades for Airport
19 Nov 2018 : Yangon Aerodrome Company Limited is increasing the capacity of Yangon International Airport, the gateway to Myanmar, and stepping up marketing to open new international routes, even as YIA is likely to close 2018 with the slowest growth in air passenger traffic in five years >>

Leading markets in the US construction pipeline
17 Nov 2018 : In the third quarter of 2018, analysts at Lodging Econometrics report that the top five markets with the largest total hotel construction pipelines are as follows >>

All-Inclusive Caribbean development continues
18 Nov 2018 : The 2018 edition of the Caribbean Hotel Investment Conference & Operations Summit concluded last week with energetic and renewed interest in the region, as well as optimism, as displayed by a notable presence of lenders and banks eager to meet with developers >>

HIGHLIGHT ARTICLE

Your Brand is no Longer Protected on Google Ads. This is How it will Affect Your AdWords (Google Ads)
Monday, 19th November 2018

This modification will not be favourable for the direct sale of owners of hotel registered brands. It will not result in the loss of an acquired right but rather in the modification of a factual situation which was highly appreciated by hoteliers.

Judicial proceedings will always be an option. Google is obliged to accept court rulings like any other company, although this is not a route we would recommend for independent hotels or small and medium chains. However, big hotel chains can go down that path since they have greater resources but perhaps they won’t need to due to the direct pressure power they have over their distributors >>

Hotels and Museums Have Merged: Here’s What it Means
And just like that, 'museum hotels' are a part of the hospitality lexicon and given the recent flurry of experimentation across our industry, this should come as no surprise and at times. It seems like hotel developers are clutching at straws to find the next novel idea.

But the more we learn about 21c (the brand credited with inventing the museum hotel) the more substance this idea appears to have >>

Find an Internship That Suits You Best
This is often the most dreaded time of the year for college students. Finding an internship, the perfect one that combines one's passions, ambitions and professional skill development is not easy, especially with the ever-so-growing number of opportunities and increasing competitors around the world >>

What Will Dubai Gain from Hosting Expo 2020?
In 2020, the mammoth trade fair opens for business against the backdrop of the glittering skyscrapers and supermalls that the city’s already renowned for. The business benefits are undeniable. The fair is expected to result in 277,000 new jobs in the UAE, with more than US$5 billion of construction contracts directly linked to Expo, in preparation for around 25 million visitors.

But Vidjen says one of the major drivers behind Dubai’s Expo bid was to boost the city’s technology credentials as part of its plans to transition to a knowledge-based economy by 2021 >>