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Global Newsletter: November 21
4Hoteliers.com ~ Click title to read the article
Wednesday, 21st November 2018
 

TODAY: Coworking hotels: new hotel concept, younger travelers are more safety conscious, top 5 blog posts hotels should be writing.

Coworking hotels: new hotel concept for millennials and 'digital nomads'
Wednesday, 21st November 2018

The new concept of coworking hotels is on the rise: In coworking hotels the hotel facilities are integrated with coworking spaces, where hotel guests and locals gather to work and meet and in this way, coworking hotels offer a hybrid of working, sleeping and living, that anticipates the needs of millennials and the strong growing group of digital nomads >>

India Hotel Market Review - H1 2018
21 Nov 2018 : This report briefly examines the performance of hotels in India in the half year from Jan - June 2018. Occupancy has moved into the high 60’s and ADR levels have crossed 6k, on all India level >>

Rotana signs fourth property in African market
21 Nov 2018 : Rotana signs agreement with Grandview Hotels and Resorts to manage new five-star hotel in the Republic of Zambia. To be situated in capital city Lusaka, upcoming property will join hotel operator’s three managed hotels in African market >>

Younger travelers are more safety conscious than ever
21 Nov 2018 : According to Berkshire Hathaway Travel Protection’s (BHTP) annual State of Travel Insurance research report released, younger travelers (ages 25 to 44) have reported the greatest increase in travel insurance buying intent for the second year in a row, and subsequently indicate they are very safety conscious >>

News from around the APAC region
21 Nov 2018 : Hotel industry and travel news from around the Asia Pacific region: Average occupancy of Chinese star-rated hotels, Thailand launches domestic travel campaign, Banyan Tree's Angsana debuts in Cuba and more >>

HIGHLIGHT ARTICLE

Top 5 Blog Posts Hotels Should be Writing
Wednesday, 21st November 2018

The importance of having a blog on your hotel website can’t be stressed enough. In addition to serving as a platform to share informational and inspirational content to past, current, and future guests, blogs can enhance your inbound marketing efforts—driving traffic to your hotel website and attracting even more prospective guests >>

Gen Z Careers in Hotels
While 83% of Gen Z (aged 15 and older) is currently not employed full time, 45% are working at least part time and they will be entering the workforce en masse in the years ahead. Insights into how to attract, engage and retain talent from America’s largest generation, what strategies do you need for the next great generation? >>

How Football Can Stir Destination Marketing
What the folks at Visit Philadelphia noticed, however, was that every post related to the Eagles that was shared on Facebook, Twitter and Instagram was getting above-average engagement rates, thanks in large part to fans eager to share Philly posts with their networks around the world >>

'Hoteliers Have a Lot of Catching Up To Do'
In today's interview, we speak with Blessy Townes, Group Director, Digital Marketing, The Discovery Leisure Company, she will be drawing on her extensive experience of conversion optimization in her Clinic, Conversion analytics 101 >>

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