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Global newsletter: July 16 4Hoteliers.com ~ Click title to read the article Monday, 16th July 2018
TODAY: Alipay and Singapore Tourism Board partner to boost Chinese spending, Warner Bros World Abu Dhabi gears up for grand opening and Social Media Trend: Race for Creative Tools to Make Dynamic On-site Content.
Alipay and Singapore join to boost Chinese spending Monday, 16th July 2018
Partnership is aimed at increasing Singapore’s destination branding and awareness, driving visitor spend and enhancing STB’s understanding of a key consumer group >> A first address in Amsterdam 16 Jul 2018 : Adagio has chosen the city of a thousand and one canals to set up its first establishment in the Netherlands! Adagio Amsterdam City South opened its doors. With this opening, the brand continues its development with a goal in mind: 150 aparthotels and 15,000 apartments worldwide by 2023! >> Warner Bros. World Abu Dhabi gears up for grand opening 16 Jul 2018 : The world's largest Warner Bros branded indoor theme park, is putting the final touches on the Park ahead of its July 25, 2018 grand opening. In addition to the final aesthetic finishing touches, the park is currently undergoing operations training, ride safety checks and quality assurance testing across all restaurants and shops to ensure a seamless experience for guests >> Dusit recognised for sustainability performance 15 Jul 2018 : Dusit Thani Public Company has been selected by Thaipat Institute as one of the top 100 ESG performers among the 683 publicly listed companies assessed in 2018 and remains committed to sustainable and profitable growth built on strong environmental, social and corporate governance >> HIGHLIGHT ARTICLE
Social Media Trend: Race for Creative Tools to Make Dynamic On-site Content Monday, 16th July 2018
As social media has evolved, we’ve seen each platform racing to make on-site content more dynamic, GIFs can be added to comments on Facebook, there are interactive stickers for stories, and video is booming everywhere.
The last two weeks’ worth of social media updates largely reflect this trend, granting hotels and resorts new creative tools to better connect with our audiences. Let’s take a look at what’s new in social media… >> Optimizing Digital Media Mix in China The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China >> London Insiders Don't believe what you hear about the food in Britain, it is far more than mushy peas & pork pies and London is a true food destination with amazing hidden gems just waiting to be discovered, as I have learned yet again while in the UK >>
Global Update: Who's Where and Doing What - July 2018 Global update of who is moving where and from where - keep track of old colleagues and friends or find lost ones, brought to you by The Boutique Search Firm >>
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