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Global Newsletter: July 13 4Hoteliers.com ~ Click title to read the article Friday, 13th July 2018
TODAY: On Chinese tourists and Startup funding updates, Travel + Leisure World's Best Awards: Six Senses tops and Understand the Travel Consumer.
On Chinese tourists and Startup funding updates Friday, 13th July 2018
Travel tech service provider Travel-X is able to process thousands of pieces of regular data and inventory data per second, so as to update prices and other key indicators concerning travel products in real time.
In addition, in the first four months of this year, Chinese arrivals to Europe were up 9.3% on the same period last year and forward bookings for May to August are currently 7.9% ahead >> Travel + Leisure World's Best Awards: Six Senses tops 13 Jul 2018 : Six Senses Hotels Resorts Spas has been voted the world’s No 1 Hotel Brand for the second consecutive year by the readers of Travel + Leisure magazine, the largest and most influential travel magazine in the United States >> Passenger Demand Continues Strong Growth in May 13 Jul 2018 : The IATA announced global passenger traffic results for May showing that demand (measured in revenue passenger kilometers, or RPKs) rose 6.1% compared to the same month in 2017, which was a slight pickup from 6.0% year-over-year growth for April 2018. Capacity climbed 5.9% and load factor rose 0.1 percentage point to 80.1% >> Latin American travelers take longer holidays, more likely to explore own countries than go abroad 13 Jul 2018 : A new study commissioned by Expedia Group™ Media Solutions reveals that Latin American travelers are mindful of their budget when planning a trip.
But they prioritize trip activities and unique experiences over price and sixty-four percent are taking trips within their own country, illustrating that Latin Americans are more likely to travel domestically than go abroad >> HIGHLIGHT ARTICLE
Understand the Travel Consumer Friday, 13th July 2018
Understanding who the travel consumer is, how they arrive at your brand, and why they make their purchase is a huge challenge for travel brands.
When it comes to human behaviour, deciphering the process is a messy business. This is especially so when it comes to travel, as consumers switch across devices and build complex itineraries throughout extended research periods >> How to Create a Very Personalized Customer Experience First, the concept of personalization is to make the customer feel like the experience is somewhat unique to them. If I’ve stayed in a hotel and made a special request, the hotel may note that in my record, and the next time I stay at that hotel, they might remember the request so I don’t have to ask >>
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