TODAY: Sustainable Seafood recognised by MSC Certification, why AccorHotels is considering buying stake in Air France-KLM and 5 Ways To Impress Online Visitors With Personalization.

Sustainable Seafood recognised by MSC Certification
Tuesday, 12th June 2018

Shangri-La Hotels and Resorts announced it has received full Marine Stewardship Council (MSC) seafood Chain of Custody certification (CoC) for all its 53 properties across Mainland China and Hong Kong.

As the first hotel group in Asia, the Shangri-La group initiated the certification programme as part of its sustainable sourcing strategy and commitment to protect future seafood supplies and make a positive impact on the environment >>

Ctrip strengthens relationship with Booking Holdings
12 Jun 2018 : Ctrip.com International announced that Gillian Tans, CEO of Booking.com, largest business within Booking Holdings, has been designated as Booking Holdings' observer to the Ctrip board of directors. Ctrip and Booking.com will continue to share access to the companies' combined hotel inventory, allowing customers to select from a wider range of price competitive products globally >>

Mandarin Oriental launches Mindful Meetings
12 Jun 2018 : Mandarin Oriental Hotel Group has launched a new global initiative, Mindful Meetings by Mandarin Oriental, designed to enhance and energize meetings and conferences with creative solutions that are based on five key dimensions of wellness: nourishment, movement, stillness, connections and wellbeing >>

Why AccorHotels is considering buying stake in Air France-KLM
12 Jun 2018 : AccorHotels has recently confirmed that it is interested in buying a minority stake in Air France-KLM, the company confirmed this interest in a statement that read as follows: 'AccorHotels confirms having resumed its reflections on the matter, being at very early stage of assessing the feasibility and potential terms and conditions which will be discussed with Air France-KLM in due time >>

HIGHLIGHT ARTICLE

5 Ways To Impress Online Visitors With Personalization
Tuesday, 12th June 2018

The digital world is a noisy place: People are bombarded with tons of content and messages every second – from online ads to blog posts and user-generated content, among other things, businesses are even more aggressive and competitive in targeting their audience with the use of various digital marketing strategies.

If you want to stand out to online visitors, you must take your marketing game a notch higher. This is where personalization becomes your weapon >>

Five Public Relations Myths, Busted!
One of the most undervalued and underutilized marketing tactics is public relations (aka PR), this is most likely because most people — my immediate family included — have no idea what PR is >>

Why Hotel Managers Need to Focus More On Who They Hire
One of the biggest Ted Talks on hiring and recruitment is by a woman named Regina Hartley: It’s called 'Why the best hire might not have the perfect resumé', and the message is simple: Managers are conditioned to believe that whoever looks best on paper will turn out to be the right person for the job >>