2025 has been another resounding year for branded residences globally with the total number of schemes expected to rise from 764 (December 2024) to 910 by the end of 2025, reflecting a staggering year-on-year growth of 19%.

This year alone, we see 25 countries offering their first ever branded residential project, 39 new hotel brands and 19 new non-hotel brands.

2025 has been another resounding year for branded residences globally with the total number of schemes expected to rise from 764 (December 2024) to 910 by the end of 2025, reflecting a staggering year-on-year growth of 19%.

What’s more, the continuously strong pipeline of stock in recent years is not showing any signs of abating as there are more than 220 additional projects worldwide added to the development pipeline.

Whilst the growth momentum evidently continues to accelerate, the sector’s ongoing maturity is bringing greater global stability across several key metrics, including the balance between hotel and non-hotel developments, resort and urban projects, and brand leaderboards. As the dataset expands and leading players refine the strategies that work best for their portfolios, the variance in these indicators continues to narrow year-by-year.

However, in the midst of stability lies the seed of change. The geographical spread of branded residences continues to expand, with the current pipeline spanning over 90 countries, 25 of which are launching their first ever branded residential development. The number of players active in the sector is also on the rise with 39 new hotel brands and 19 new non-hotel brands entering the residential space. Amidst this evolution, competition for developments and buyers remains intense, but our advice remains consistent.

To unlock the full potential of this booming market segment, developers must combine local market insight, disciplined buyer targeting, and strategic brand alignment. Sustained success will depend less on scale and more on thoughtful execution and expert advisory support.

This year’s Savills Branded Residences report introduces a refreshed format, designed to suit every type of reader. It is divided into three clear sections:

• Section 1: Presents a concise, one-page factsheet designed for readers seeking a brief, data-driven overview of the sector. •
• Section 2: A detailed analysis for those who want to explore market dynamics and the rationale behind the data.
• Section 3: An expert-led opinions piece, offering fresh perspectives, emerging trends, and thought-provoking insights drawn from recent industry conversations.

Collectively, these sections provide a comprehensive and nuanced understanding of the branded residences sector, supported by the industry’s most extensive dataset, and informed by the expertise of Savills Global Residential Development Consultancy.

Download our report for a comprehensive and nuanced understanding of the branded residences sector, supported by the industry’s most extensive dataset and informed by the expertise of Savills Global Residential Development Consultancy.