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Report: State of Hotel Commercial Talent
By the HSMAI Foundation
Wednesday, 3rd December 2025
 

The forces shaping talent in hospitality — particularly in sales, marketing, and revenue optimization — are evolving at unprecedented speed.

Many of the themes remain consistent year over year, yet powerful new shifts are emerging that will redefine the future of work in our industry.

At the center of this transformation is artificial intelligence — an epochal change with sweeping implications.

Download the Report

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