Explore the future of hospitality and discover how AI is transforming the guest experience from discovery to booking and beyond.
AI is changing how guests discover, evaluate, and book hotels. By 2026, significant search traffic will flow through AI-powered engines like ChatGPT, Perplexity, Gemini, and more.
Travelers are bypassing traditional search results in favor of AI-driven recommendations.
Hotels not optimized for AI will struggle to capture attention. Personalization and AI-driven engagement are now expected at every touchpoint in the guest journey. This shift means hotels must adapt to stay visible and relevant.
Key Insights You'll Gain:
- The evolution of the guest journey in the AI era
- Generative Engine Optimization (GEO) for driving AI visibility
- Real-world case studies showcasing AI-driven success in hospitality
- Steps to future-proof your hotel’s digital strategy
“AI is no longer an emerging trend; it’s the new operating system of the guest journey,” said Anil Aggarwal, CEO of Milestone. “This eBook helps hoteliers understand where to focus investment and how to use AI to meet rising guest expectations while driving direct bookings.”
“Instead of browsing through links, travelers will increasingly expect personalized, conversational recommendations to guide them seamlessly from discovery to booking,” said Brian Hicks, President & CEO of HSMAI. “This eBook is designed to help hospitality leaders adapt to this shift and ensure their brands remain visible and competitive.”
Download eBook Now to learn how to prepare your brand for the next generation of discovery and conversion.
