TODAY: GOEureka wants to be the new disruptor, TUI Group sharpens its India focus and Debunking The Impact of Blockchain on Hotel Distribution.

GOEureka wants to be the new disruptor
Friday, 8th June 2018

With the words 'blockchain' and 'ICO' being the latest buzzwords in tech startups, Singapore-based GOeureka is pitching itself as the new disruptor in hotel bookings >>

Making training stick
8 Jun 2018 : Short-term, mass training is what we in the business call 'sheep-dip training'; it's called that because it's similar to dipping sheep in disinfectant and expecting that dipping to last forever >>

Chinese travel to Greece and Croatia
8 Jun 2018 : More than the beach: while their arrival numbers to Europe continue to grow at pace (totalling over six million in 2017, according to Ctrip data), Chinese visitors are still not being drawn to beach holidays in the same manner as their European counterparts, Greece and Croatia as Europe's increasingly popular coastal destinations among Chinese visitors >>

TUI Group sharpens its India focus
8 Jun 2018 : Transformation of TUI India from tour operator to digital provider, in line with increasing share of online booking and TUI 2022: TUI Group aims to win an additional one billion euros in turnover and an additional one million customers from India, China and Brazil by 2022 >>

HIGHLIGHT ARTICLE

Debunking The Impact of Blockchain on Hotel Distribution
Friday, 8th June 2018

Background: A recent article on the Nasdaq website called 'How Blockchains Are Changing the Hotel Industry' claims that blockchain-based platforms 'offer promising solutions' to particular areas of difficulty in the hospitality industry, including blockchain-based hotel booking platforms.

Before we jump on analyzing blockchain technology’s impact on hospitality, let’s quickly review what this new technology and some of its more popular applications are all about >>

Discounting is for Dummies – Part Two
Drive more direct bookings without sacrificing your bottom line. Remember last week when we decided that discounting is for dummies – and made it official by shouting it from our rooftop patios? If not, you’ve got some catching up to do! >>

When Advertising is Created Without Crisis Management Consideration
Why you have to consider the negative when making ad decisions and how did an Australian clothing company wind up sending thousands of customers a marketing email that threatened to release compromising photos of them 'everywhere'? >>