TODAY: CX leverages blockchain technology to launch marketing campaign, China Briefing: Ctrip buys stake in Boom Supersonic, Alibaba works with Xiaozhu and Revolutionizing The Hotel Customer Journey: With A Little Help From Our Friends.

CX leverages blockchain technology to launch marketing campaign
Wednesday, 9th May 2018

The innovative technology is at the core of a new platform and mobile application for a newly launched Asia Miles dining promotion in Hong Kong – Unlock More Miles – Asia Miles members will have miles earned credited to their accounts within next day.

The beauty of this initiative is that it helps to enhance user experience and drive business efficiency by minimising back-office administration >>

China Briefing: Ctrip buys stake in Boom Supersonic, Alibaba works with Xiaozhu
9 May 2018 : Ctrip invested in supersonic airplane developer Boom, launched a travel content platform, and teamed up with AccorHotels; Alibaba partnered with Xiaozhu, and rolled out a new booking portal with Marriott >>

Unplugged Collection announces free HMS option
9 May 2018 : Unplugged Collection, the cloud-based Hotel Management System of choice for boutique segments and unique, independent hotel companies is pleased to announced a free HMS option for smaller hotels and BnBs >>

Another record number of association meetings
9 May 2018 : Barcelona claims first place in the ICCA city rankings by number of meetings in 2017 for the first time since 2004, the association meetings market continues to show robust growth >>

HIGHLIGHT ARTICLE

Revolutionizing The Hotel Customer Journey: With A Little Help From Our Friends
Wednesday, 9th May 2018

Online travel agencies and other disruptors keep coming, and they’ve done such a good job at marketing that they’re now ingrained into travelers’ minds when searching for lodging. This is good in that they can drive some incremental demand to hotels in need periods.

But their commission costs are also severely crippling hotel profitability and impeding hoteliers’ ability to get to know their guests better and serve them the ultimate hospitality experience >>

How 'Google My Business' Can Increase Your Hotel’s Bookings
Over the past several years, Google hotel reviews have grown in importance as well. In fact, Google reviews highly impact local search rankings for hotels. The more reviews for your business and the more qualitative your reviews are, the more visible your hotel is for potential guests >>

Take A Chance
Now and then, when hiring people, we as leaders are heard to say, 'I’ll take a chance on this person', that all seems simple enough, but it is only half the story. In fact, every time an employee joins your organization – whether or not you feel you are 'taking a chance' – the truth is that every employee is taking a chance on you, on your company. >>