TODAY: Marriott moves into homeshare market, Arabian hotel owners frustrated with brand disconnect and The Guide to Hotel Campaigns on Google Hotel Ads.

Marriott moves into homeshare market
Thursday, 3rd May 2018

Though you may have thought Marriott with 6500 locations and over 110-million-member loyalty program, could not get bigger, they, too, have just taken the first step into the homeshare market.

Marriott International announced it has launched a six-month trial period with United Kingdom-based home sharing company Hostmaker. This move adds about 200 apartments and other homes around London to its massive portfolio >>

Arabian hotel owners frustrated with brand disconnect
3 May 2018 : Arabian hotel owners and operators are largely in agreement that they want stronger business alignment and partnerships with international companies, but they have also started to express concern about perceived fixation on supply and brand development, which they believe is starting to eat into the bottom-line performance >>

The Sukhothai Hotels & Resorts’ first foray into China
2 May 2018 : The Sukhothai Shanghai, a contemporary lifestyle hotel under The Sukhothai Hotels & Resorts of HKR International, is now open in the coveted Jing’an district, marking a new chapter of the prestigious hotel group as their first foray into the Mainland China’s hospitality scene >>

AccorHotels debuts Fairmont brand in the Maldives
3 May 2018 : Located on Gaakoshibee island, Shaviyani Atoll, which boasts one of the country’s largest resort lagoons, the property marks Fairmont’s entry to the Maldives and AccorHotels’ third development in the Maldives since its entry to the country in 2017 >>

HIGHLIGHT ARTICLE

The Guide to Hotel Campaigns on Google Hotel Ads
Thursday, 3rd May 2018

Whether you’re a seasoned metasearch expert or just dipping your toes into the metasearch pool, you need to know about Google’s hotel advertising product.

This guide will introduce you to Hotel campaigns, the latest update to the Hotel Ads product, and explain the key components that go into making a metasearch campaign on Google >>

Technology and The Future of Air Transport
The future of air transport will be driven by a digital transformation in the industry, according to Barbara Dalibard, CEO of global IT provider, SITA. Dalibard was speaking at the Asia Pacific Air Transport IT Summit which gathered C-level airline and airport executives from across the region to discuss the future in this dynamic growth region >>

We’re the Front Desk, Not the Shipping Department
The short version of my story is this: At a recent conference, the client gave their speakers a gift – a backpack filled with swag that included fancy water bottles, fleece pull-overs and more. This wonderful gift was a little large to fit in my suitcase, so I decided to box it up and mail it to my office >>

Three Learnings from the 2018 HR in Hospitality Conference & Expo
The setting was Las Vegas in early March of this year, and my destination was the well-organized, annual conference devoted to the major HR issues affecting the hospitality sector.

From my point-of-view, there were three key takeaways that – unwittingly or not – will shape an organization’s SOPs and by default, its enterprise culture >>