TODAY: With Moevenpick, AccorHotels further consolidates Europe, Understanding airline travelers and their journeys and Customer Experience Becomes a Competitive Advantage or Disadvantage.

With Moevenpick, AccorHotels further consolidates Europe
Tuesday, 1st May 2018

AccorHotels has announced that it has signed an agreement with Mövenpick Holding and Kingdom Holding to acquire Mövenpick Hotels & Resorts, for a cash amount of €482 million.

Mövenpick Hotels & Resorts will benefit from AccorHotels’ loyalty program, distribution channels and operating systems, which will help optimize their performance >>

Understanding airline travelers and their journeys
1 May 2018 : There are typically nine stages in an air passenger’s journey, from booking and checking-in to travelling and post-trip and as the traveler moves through this cycle, their mindset alters, as do their emotions and the components that are most valuable to them >>

LEGOLAND opens its Castle Hotel in Calfornia
1 May 2018 : Hammers pounding, saws cutting and drills buzzing were some of the sounds heard by the media in front of LEGOLAND® Castle Hotel at LEGOLAND® California Resort as Merlin the wizard unraveled his scroll officially declaring the Hotel’s opening day: April 27, 2018 >>

Marriott Hotels debuts in West Africa
1 May 2018 : Marriott Hotels announced its debut in West Africa, with the highly anticipated opening of Accra Marriott Hotel. Owned by African Hospitality Limited, the hotel is strategically located opposite the Kotoka International Airport, making it the perfect 'Gateway to West Africa' >>

HIGHLIGHT ARTICLE

Customer Experience Becomes a Competitive Advantage or Disadvantage
Tuesday, 1st May 2018

While digital implies a technological approach to competing, its power is in building brand agility and resilience in a transforming marketplace.

As trends change, so do the brands and experiences guests seek and value. Modern brands must not only keep up with changing customers and technologies, but also must explore new ways to create and deliver new and relevant value throughout the entire guest journey as it evolves >>

New Feature on Google Hotel Ads: Occupancy Filters
One of the greatest deficiencies that the Google price comparison site had was the absence of the occupancy filter in searches. You could only search for rooms for two people, something very common in many hotels but clearly insufficient in many others, such as business hotels (where bookings for single rooms are very frequent) or holiday hotels (where bookings for 3 or 4 people are highly common) >>

Are You Media-Ready?
If you ask most organizations whether they're prepared to deal with the media, they'll give you a quick 'Yes' and, while they wouldn't necessarily be wrong, the chances they're as prepared as they need to be are slim >>