The rise of the whycation: Travelers are choosing intentional itineraries, APAC hotel operators’ sentiment and more...

The rise of the whycation: Travelers are choosing intentional itineraries
Thursday, 9th October 2025

From hushpitality to road trip revivalism – emerging trends reveal travelers are prioritizing comfort, control and connection in 2026.

As travelers seek more meaning from their journeys, trust and familiarity have never been more important.

This year’s report shows that 74% of travelers value booking with brands they know and trust, a clear signal that comfort and consistency are essential in today’s travel landscape. More than ever, it’s the feeling behind the trip that’s guiding where the journey begins >>

APAC Hotel Operators’ Sentiment Survey 2025/2026
9 Oct 2025 : Capturing tailwinds in a fast-evolving environment: The hotel industry in Asia Pacific (APAC) is facing a mix of challenges and opportunities in today's changing macroeconomic environment >>

Saudi Arabia is experiencing growth in the MICE sector
9 Oct 2025 : 2025 International MICE Summit (IMS) to convene global leaders as Vision 2030 powers Saudi Arabia's rise as a global hub for business events as the Kingdom invests across the ecosystem >>

Europe hotel transaction news - October 09, 2025
9 Oct 2025 : Hotel news and transactions from around the European region: German Civil Service Association acquires Park Plaza Berlin, Neskovic Group acquires In Hotel Belgrade in Serbia and more >>

2025/26 Federal per-diem update: Steady rates ahead
9 Oct 2025 : Federal Per Diem Overview: The federal government per-diem rate is made up of a lodging allowance and a meals and incidental expense (M&IE) allowance >>

HIGHLIGHT ARTICLE

For Hotel Owners Loyalty Program Benefits and Costs Continue to Rise
Thursday, 9th October 2025

In 2024, the fees a hotel owner paid to support their brand’s guest loyalty program continued to grow at a relatively strong rate. During the year, the annual growth of guest loyalty program fees exceeded the increases in brand royalty payments, as well as the brand marketing and reservation assessments.

Further, the pace of growth for guest loyalty program fees was greater than the increases in both rooms occupied and rooms revenue, two factors that influence the guest loyalty program fees charged to hotels >>

Realigning Hotel Markets: The Untapped Fiscal Opportunity for US Cities
The hidden tax engine in plain sight: Cities across America are searching for ways to expand their tax base without overburdening residents >>

The End of the Hyperlink Economy: How to Take Advantage of the Zero-Click Search?
With the advent of AI Search, Answer Engines and people no longer clicking on Google’s listings because of the answers provided in the Answer Box by Google’s own Gemini AI, how do you structure your marketing in this new zero-click world? >>

In case you've missed it: Global eNewsletter of October 08, 2025
Hilton announced the launch of its 25th brand and eighth in its lifestyle portfolio, Kerzner's Siro hotel brand to make US debut and more >>