Hilton announced the launch of its 25th brand and eighth in its lifestyle portfolio, Kerzner's Siro hotel brand to make US debut and more...

Hilton announced the launch of its 25th brand and eighth in its lifestyle portfolio
Wednesday, 8th October 2025

The new brand underscores Hilton’s dramatic growth trajectory and focus on offerings for customers in the fastest-growing segments, particularly the collection and lifestyle spaces.

With an increase in guests looking for boutique hotels with an independent identity and experience, Outset Collection provides more unique ways to stay >>

Kerzner's Siro hotel brand to make US debut
8 Oct 2025 : Kerzner International’s Siro brand, first launched in Dubai, is expanding to the US with Siro Brickell in Miami, opening in 2030 >>

Recovery of the Southeast Asian tourism industry
8 Oct 2025 : Another rough week for the region as Typhoon Bualoi kills over 50 in Vietnam and causes flash flooding in Hanoi, Laos and Northern Thailand >>

Minor expands footprint in Egypt
8 Oct 2025 : Minor Hotels has signed an agreement with SUNRISE Resorts & Cruises to form a new joint venture company >>

Vegan Hospitality joins World Sustainable Hospitality Alliance to drive Net Positive Food systems
8 Oct 2025 : In a groundbreaking collaboration set to accelerate the hospitality industry’s transition to sustainable food systems, the World Sustainable Hospitality Alliance has welcomed Vegan Hospitality as its newest partner >>

HIGHLIGHT ARTICLE

The Hotel Profitability Tightrope: Walking the Line Between Growth and Costs
Wednesday, 8th October 2025

Think of 2025 as a tightrope act for hoteliers: revenue gains on one side, rising costs on the other. Step too far in either direction, and balance is lost. Globally, profits are still moving upward, but the margin for error—literally—is shrinking fast >>

What Does Your Brand Sound Like?
Companies invest millions in their visual identity programmes and hire consultants to get full control of how their brands are communicated to their customers, motivated to build the right brand image and gain competitive advantages >>

In case you've missed it: Global eNewsletter of October 07, 2025
IHG launches 'Masarona by IHG' to cultivate Saudi Arabia’s next generation of hospitality leaders, AMAN announces Aman Singapore and more >>