4Hoteliers
SEARCH
SHARE THIS PAGE
NEWSLETTERS
CONTACT US
SUBMIT CONTENT
ADVERTISING
Are You Media-Ready?
By Erik Bernstein
Tuesday, 1st May 2018
 

If you ask most organizations whether they're prepared to deal with the media, they'll give you a quick 'Yes' and, while they wouldn't necessarily be wrong, the chances they're as prepared as they need to be are slim.

Many have at least one or two spokespeople who have experience delivering your traditional PR interviews about things like product announcements, marketing campaigns, or new company initiatives, and that's a great start.

However, what often comes as a realization while your standard spokesperson is caught like a deer in headlights giving the entirely wrong answers is a reporter covering a "good news" story is a completely different beast from the one you'll see if you wind up at the center of a true crisis.

Crisis interviews call for a different set of skills, and a higher level of performance under stress, than your day-to-day media relations.

If you don't have your spokespeople practicing delivering terrible news, learning to bridging from dangerous topics to critical key messages, and ensuring they know how to take control of an interview when faced with a seasoned and aggressive reporter then they simply aren't media-ready.

Erik Bernstein
erik@bernsteincrisismanagement.com / www.bernsteincrisismanagement.com

Brand Awareness - Online Marketing at 4Hoteliers.com ...[Click for More]
 Latest News  (Click title to read article)




 Latest Articles  (Click title to read)




 Most Read Articles  (Click title to read)




~ Important Notice ~
Articles appearing on 4Hoteliers contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.
© Copyright 4Hoteliers 2001-2025 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here
Use of this web site is subject to our
terms & conditions of service and privacy policy