ITB 2019 Special Reporting
Global Newsletter: April 19
4Hoteliers.com ~ Click title to read the article
Thursday, 19th April 2018

TODAY: Open letter to HomeAway, The million dollar question: What do Indian travelers want? and Content Marketing 101: An Introduction to the Newest Marketing Tool for Businesses.

Open letter to HomeAway
Thursday, 19th April 2018

Dear HomeAway and assorted not-so-transparent subsidiaries:

Your concept of hotel-replacement product is a great idea, it seems that, most of the time, it works and if I were to read all the gushing reviews from past guests, I would altogether stop staying in hotels >>

The million dollar question: What do Indian travelers want?
19 Apr 2018 : 50 million: It’s the number of outbound Indian travelers the UNWTO expects by 2020, that’s nothing to sneeze at and worth a whole lot more to the travel industry than a mere million dollars. In fact, entirely new segments could arise just from catering to this massive number of travelers, but the burning question remains – just what do Indian travelers want? >>

Emirates unveils more spacious Business Class seats
19 Apr 2018 : Emirates has unveiled a brand new Business Class cabin and configuration on its Boeing 777-200LR aircraft, with new wider seats laid out in a 2-2-2 configuration for the first time. The airline has invested over US$150 million to refurbish the 10 existing 777-200LR aircraft in its fleet >>

Marriott unveils unified loyalty programs
19 Apr 2018 : Access to the most extraordinary portfolio of hotels, expansion of the Moments experiential platform and richer and enhanced benefits for members >>

Warner Bros. World™ Abu Dhabi will open in July 2018
19 Apr 2018 : Miral, Abu Dhabi's creator of destinations, announced that Warner Bros World™ Abu Dhabi, an indoor theme park, will open its doors to the public on 25th of July 2018 >>


Sleeping in Cargo
Thursday, 19th April 2018

Airlines consider turning cargo holds into sleeping areas.

For a few years now, airline passengers able to afford premium seats have enjoyed the ability to sleep in a fully prone position. Until now, airline passengers flying coach, this level of comfort has been financially out of reach >>

Content Marketing 101: An Introduction to the Newest Marketing Tool for Businesses
The traditional marketing methods that businesses have used in the past are becoming outdated and uninteresting to consumers, leading to low conversion rates, decreased website traffic and lower ROI (on a company’s marketing spend) >>

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