The traditional marketing methods that businesses have used in the past are becoming outdated and uninteresting to consumers, leading to low conversion rates, decreased website traffic and lower ROI (on a company’s marketing spend).

Today, many companies are choosing to implement new and creative marketing strategies with the end goal of establishing their company and key executives as experts in their industry. Not only does this increase a company’s overall credibility, it also helps to shorten the sales cycle drastically.

The most effective thought leadership campaigns use content marketing to educate readers (potential clients, media, industry experts, etc.) about a company’s area of expertise.

So how can you get started with your content marketing strategy? First, it’s important to know the basics...

What is Content Marketing?

Content marketing is a targeted marketing strategy that involves creating insightful, engaging and interesting written content with the aim of creating customer loyalty and increasing opportunities for future business. An effective content marketing strategy will help a business engage with its customers, leaving them better informed and interested to find out more..."

To get the rest of your content marketing questions answered, click through to the full article on The HuffPost.

Want to learn more about how to implement and execute your own content marketing campaign? Check out JLNPR’s new DIY.JLNPR course, PR That Closes Sales, which provides B2B tech vendors in the hospitality industry with all of the tools that they need to execute their own PR and content marketing category, without hiring an expensive PR agency. Pre-register to save & earn bonus rewards now: https://diy.jlnpr.com

About JLNPR Inc.

JLNPR Inc. is a full-service public relations and marketing agency that lives and breathes all facets of the travel technology industry. From online travel agencies to revenue management systems, tablet-based aviation automation solutions to IFE technology, hotels to airlines and everything in between, JLNPR uses our knowledge and experience to get your B2B travel technology company noticed by media, influencers and potential customers – and whenever possible, without the overused, often abused press release. In addition to traditional media relations outreach, we also ghost-write exciting, informational copy that will be published (in our client’s name) by top hotel industry media outlets – in order to increase your company’s visibility with potential customers, boost brand awareness and increase sales.

JLNPR has just launched the pre-sale of the new DIY.JLNPR online course, which will teach hotel tech vendors how to develop their own highly effective B2B PR campaign targeting the hotel industry. The course contains more than 15 hours of step-by-step teaching materials, as well as easy-to-use templates, enabling you to create press releases, media alerts, a media kit and all other written materials necessary to execute your PR campaign. In short, the DIY.JLNPR course gives you ALL of the tools to more effectively sell your product or service to hotels, without blowing your marketing budget.

Pre-register today to save 10%, get access to exclusive bonus materials and a free one-hour Skype session with me (Jennifer Nagy) to get feedback on your PR strategy and your campaign work. The course goes live on May 1 so pre-registration pricing is for a very limited time only.