TODAY: Cape Town hotel market review, right audience is critical for Destination Mini-movies and How to Work with An Influencer.

Cape Town hotel market review
Thursday, 29th March 2018

Cape Town remains South Africa’s most popular destination when it comes to domestic and international visitors. The city benefits from a good mix of corporate and leisure travelers that leads to relatively stable demand throughout the year. 2016 benefited from a strong leisure demand combined with a limited increase in supply, leading to an increase in occupancy.

Although the Mother City saw a significant increase in supply in 2017, the growth in international tourists pushed occupancies up >>

Right audience is critical for Destination Mini-movies
29 Mar 2018 : In a recently published research paper, the researchers observe that mini-movies are an increasingly popular and effective form of advertising, but many current efforts are missing the mark >>

Oman tourism arrivals to increase CAGR 13% to 2021
29 Mar 2018 : Arrivals to Oman to increase at a CAGR of 13% fuelled by visitors from GCC who accounted for 48% of guests in 2017, the number of ATM visitors interested in doing business with Oman increased 13% between 2016 and 2017 and branded hotel supply in Muscat expected to increase 12% annually to 2021 >>

Expedia, Inc. announces name change
28 Mar 2018 : Expedia Group, Inc, formerly Expedia, Inc announced that it changed its corporate name from 'Expedia, Inc' to Expedia Group, Inc', the name change reflects global focus, strength of multi-brand travel portfolio >>

Hotel asset management compensation survey released
29 Mar 2018 : The hotel industry is at an inflection point; the current industry cycle calls for flawless execution on asset preservation initiatives. Yet the supply of high performing asset management executives is at an all-time low >>

HIGHLIGHT ARTICLE

How to Work with An Influencer
Thursday, 29th March 2018

As influencers are becoming real media and are now essential for brands, this operation is the perfect opportunity to raise the best practices in the matter with Alex Vizeo!

Alex Vizeo shares his thoughts on the experience and gives us an insider’s view of his collaboration with the ibis Family for the Snap'Eyes by ibis operation >>

Seatrade Sound Bites: The State of The Global Cruise Industry
As millennials further penetrate the overall cruise customer base, they look not just for value but also for diversity in experiences, on and off shore – leading to more and more (product) innovation and the development and exploration of new destinations.

Moving forward, companies will roll out a number of new initiatives to appease their customers (for example, amenities such as ‘go-karting’ on Norwegian will soon come to light). The new players on the water, The Ritz-Carlton Yacht Collection and Virgin Voyages, plan to make a splash over the next coming years and are helping the industry to capture new customers >>