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Global Newsletter: February 2 4Hoteliers.com ~ Click title to read the article Friday, 2nd February 2018
TODAY: Upper midscale and upscale projects lead the pipeline, Hilton GV plans its first timeshare resort in Japan and The future Chinese consumer: Forget everything you know.
Upper midscale and upscale projects lead the pipeline Friday, 2nd February 2018
Analysts at Lodging Econometrics (LE) report that the Upper Midscale category stands at 2,129 Projects/211,724 Rooms, and has the largest project count of all chain scales in the Total US Construction Pipeline >> News from around the Asia Pacific region 2 Feb 2018 : Hotel industry and travel news from around the Asia Pacific region: Changi Airport achieves record-breaking 62+ million passengers in 2017, Hyatt Centric debuts in Asia Pacific, Marriott opens first Sheraton Grand Resort in Vietnam and more >> Hilton GV plans its first timeshare resort in Japan 2 Feb 2018 : Hilton Grand Vacations announces its real estate purchase from Hilton including existing buildings and land for development within the Hilton Odawara Resort & Spa, located in the Kanagawa Prefecture, Japan >> InterContinental Hotels to exit Nigeria after debt fallout 2 Feb 2018 : InterContinental Hotel Group is withdrawing from Nigeria just four years after it debuted its first site in Africa’s most populous country, this move comes after a disagreement with its local partners over the terms of how to get the property out of receivership >> The future Chinese consumer: Forget everything you know 2 Feb 2018 : Even as China taps into international trends like hip-hop, embracing fashions like streetwear and watching their K-pop stars transform into rap battle coaches, they embrace a modernity 'Made in China' with uniquely Chinese characteristics - take, for example, Rap of China co-winner Gai's use of traditional Chinese poetry in his rap lyrics, Prada's restoration of the Rong Zhai mansion, or films like Monkey King: Hero Is Back >>
HIGHLIGHT ARTICLE
Hotel Distribution: There’s No Such Thing As A Free Lunch Friday, 2nd February 2018
How long has it been since you had lunch with your OTA market manager? I used to really enjoy those lunches when I worked briefly as a market manager for Expedia, I got to know some really great revenue managers throughout the Midwest — Chicago, Detroit, Indianapolis — and I can honestly say I helped drive a lot of demand to hotels which, at that time in 2005, were rebounding from some hard profitability hits >>
Facebook Dynamic Ads for Travel: A Marketing Tool to Boost Direct Bookings Facebook Advertising has always proven its value for brands striving to reach the platform’s massive audience, but now it may become even more valuable.
While Facebook continues to limit brands’ organic reach, it also continues to develop more effective Facebook Advertising opportunities including Facebook Dynamic Ads for Travel (FBDAT). These ads have only been tested by a handful of hoteliers, but the results have been promising so far >>
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