TODAY: Major female and millennial traveller trends, NH's board unanimously declines take-over offer and Jumeirah launches a new hotel for the curious traveller.

Major female and millennial traveller trends
Wednesday, 31st January 2018

The first major study on European business travellers has revealed significant findings in reference to female travellers, their preferences compared to men, millennial travellers and British traveller attitudes; close to 70% of European female travellers want experiences over points >>

NH's board unanimously declines take-over offer
31 Jan 2018 : The Board of Directors of NH Hotel Group has met and carried out an in-depth study of the unsolicited bid it received from Barceló Group. As a result of this analysis, the Board unanimously considers that the current terms of the bid are inadequate and fail to reflect NH's true value >>

Jumeirah launches a new hotel for the curious traveller
31 Jan 2018 : Jumeirah Group announced the launch of Zabeel House by JumeirahTM, this exciting second brand from Jumeirah Group, which already operates the award-winning luxury Stay DifferentTM brand, has been created in response to the continuing and growing travel trend for exploration and enrichment through travel experiences >>

Forecasts indicates moderate price increase across air, hotel and ground transportation in 2018
31 Jan 2018 : The outlook for international business travel is generally optimistic as demand is being driven by a steadily improving global economy and growing confidence among the business and investor communities >>

Singapore leads to further develop cruise tourism
31 Jan 2018 : The joint ASEAN Declaration on Cruise Tourism led by Singapore, the ASEAN lead coordinator for cruise development, was officially endorsed at the ASEAN Tourism Forum 2018 in Chiang Mai, Thailand >>

HIGHLIGHT ARTICLE

Seo Practices Every Hotelier Should Know
Wednesday, 31st January 2018
What better time than the present to reflect on your SEO performance and set the stage for better results in the year ahead? If you haven’t looked back and amended your SEO strategy for a while then it’s time to plan, budget and strategize for your SEO success in the coming months >>

Best practices in storytelling, an STB case study: Use your brain and make people happy
Last year, Myfanwy McGregor, co-founder of Adhesive PR in Sydney, had an idea for a campaign – was there a way to measure the happiness levels that Singapore can create? And so the agency for Singapore Tourism Board worked on a programme where it brought a team of influencers and neuro scientists with their families to Singapore and put EEG (electroencephalography) headsets on them to measure their levels of brain activity at various locations >>