Jumeirah Group announced the launch of Zabeel House by JumeirahTM, this exciting second brand from Jumeirah Group, which already operates the award-winning luxury Stay DifferentTM brand, has been created in response to the continuing and growing travel trend for exploration and enrichment through travel experiences.
Zabeel House by JumeirahTM will have a strong appeal for this increasing segment of travellers, from across a broad demographic, who want to connect meaningfully with their travel destinations.
With five management agreements already signed in the United Arab Emirates, Kingdom of Saudi Arabia and United Kingdom – with the first being in Dubai, with The Onyx for Development – and a number under discussion, Jumeirah Group is creating an eclectic collection of hotels under the Zabeel House by JumeirahTM brand, with a focus on locations at the heart of interesting and exciting neighbourhoods. High on design but low on complexity, hotels under the new brand will offer brilliant basics and unexpected extras set in an upscale, casual environment. The core target market for the brand will be both business and leisure travellers who want a lively base from which to explore: therefore, each property will be conveniently located to help guests experience the city they’re in.
The core design ethos of the Zabeel House brand is centred on the uniqueness of each individual neighbourhood. Each Zabeel House by JumeirahTM hotel will offer an element of bespoke design, unique features and architectural details. As such, the design model challenges standardization but with common features to anchor the brand and deliver efficiency of scale. Although positioned as an upscale hotel brand, there is no reference to a particular hospitality category. This versatility is an important element of the brand vision and design concept and reflects the Zabeel House guest; a strong individual with unique tastes and travel passions, whether it is adventure, socializing or seeking somewhere fabulous to retreat to.
Jumeirah Group Chief Operating Officer Marc Dardenne said: “The launch of Zabeel House by JumeirahTM is a significant milestone in achieving strategic expansion and provides an opportunity for Jumeirah Group to access new localities and destinations. Zabeel House by JumeirahTM is for the traveller who wants to enjoy our award-winning hospitality but experience it in a more relaxed and casual setting. The brand has broad appeal, and we are confident that owners will be very pleased with its commercial strengths – not least the endorsement that comes as being part of the Jumeirah family of brands - and guests will be delighted by their Zabeel House by JumeirahTM experience.”
Designed for the curious traveller with an intrepid spirit, who wants to experience a city like a resident, discover lesser-known neighbourhoods or uncover a different version of the city that they already know well, Zabeel House by JumeirahTM is a place to immerse into the local neighbourhood or use as a great jumping off point to discover more in cities round the world. Each hotel under the brand will have a price point, service attitude and fanatical attention to design to match this ethos.
Zabeel House by JumeirahTM – The Greens
The group also announced that the first hotel in Dubai to operate under the Zabeel House by JumeirahTM brand, having recently signed a management agreement with The Onyx for Development, a subsidiary of Ishraqah for Development Ltd. The hotel, to be known as Zabeel House by JumeirahTM – The Greens, is scheduled to open in quarter four 2018 and will offer 210 guest rooms, two restaurants, terrace dining around the pool area, conference and business facilities, as well as a gym and spa treatment rooms. Guests at Zabeel House by JumeirahTM – The Greens can expect a four-star experience, brilliant basics and unexpected extras within an upscale, casual environment.
Zabeel House by JumeirahTM - The Greens – Artist’s Impression
Conveniently located to help guests experience Dubai, Zabeel House by JumeirahTM – The Greens is well positioned at the heart of The Greens master development and is part of a completed wider mixed-use development called "The Onyx", which consists of residential, commercial and retail units. The hotel has great connectivity with easy access to Sheikh Zayed Road, the main arterial road for the City, and is within easy reach of some of Dubai’s best beaches, as well as public transport and the Dubai Metro. Anticipated to be a social hub for the locality, the hotel is also near Dubai Media City, Internet City, and the growing commercial district of Barsha Heights, which are the base for a number of Media, IT and Technology companies.
Mr. Marc Dardenne added: “This new hotel truly encapsulates the essence of Zabeel House by JumeirahTM. The Greens is a great location and an up and coming, growing district, perfect for the curious traveller who wants to experience local life or explore the city. It is a fantastic addition to our portfolio and will perfectly fit within the neighbourhood to be enjoyed by both residents and visitors.”
Mr. Ammar Sweis, Ishraqah For Development CEO said: “Jumeirah is a Dubai brand with international appeal and is our ideal partner to realize our vision for The Onyx project and this hotel within the overall development. Zabeel House by JumeirahTM - The Greens will be a central focus for The Greens master development, appealing to residents as well as the increasing numbers of Dubai visitors who are choosing a city destination for their stay. We are confident that with Jumeirah’s hospitality expertise, the hotel and The Onyx project will be a new destination in Dubai and a very important asset for us and the community.”
Although Zabeel House by JumeirahTM is a distinct and independent brand, the association with Jumeirah gives guests an assurance of relentless quality and commitment to excellence. Jumeirah Group currently operates 19 Jumeirah branded hotels in Europe, the Middle East and Asia.
Ishraqah For Development, the developer and owner of The Onyx for Development, a subsidiary of Ishraqah For Development, was formed as a joint venture between two prominent Saudi business groups, Al Zahran Group and Bin Mahfouz Group, in 2006 to pursue opportunities in the regional and international property markets. Ishraqah for Development, its subsidiaries and sister companies currently manage a portfolio of real estate investments and developments of over AED 5 billion covering the UAE and KSA as well as other international markets with offices in Dubai, Riyadh and Jeddah.
