Destination Spas: Understanding the Wellness Benefits By Jennifer Wilson ~ Horwath HTL Thailand Friday, 16th May 2014
The report serves to provide an overview of the destination spa industry, it includes a brief history of wellness and the place of destination spas within it, the factors differentiating destination spas from traditional resorts and a case for investment in dedicated wellness ventures.
Plus critical success factors for the construction and operations of destination spas that can compete in an increasingly competitive wellness marketplace, and future considerations for destination spa development.
'Destination spas as we know them today are facilities built upon the concept of total wellbeing, in which the main goal is to promote the achievement of both physical and mental health goals through targeted spa treatments and services as well as health and wellness education, which could include be but is certainly not limited to tailored fitness training, cooking courses, and theoretical instruction.‘
Horwath HTL Thailand releases the first issue in a series of reports for the Health and Wellness Industry.
As a Manager for Horwath HTL Health and Wellness, Jennifer is responsible for the development and delivery of wellness-based market research and feasibility studies for projects ranging from wellness communities and destination and resort spas to bathhouses, urban hotel and medical spas, and health clubs.
Additionally, she oversees all marketing and communications-related activities, including the production of wellness-based industry reports. Jennifer holds a Masters in Business Administration from the University of Denver, USA, with a concentration in International Business.
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