With interest in nature tourism growing across Europe, ITB Berlin 2026 is for the first time entering into a Premium Partnership with Airbnb in order to promote nature stays and boost development in rural regions.

At the ITB Berlin Convention, Airbnb co-founder and CSO Nathan Blecharczyk will speak about Airbnb's commitment to rural regions.

The aim of the collaboration between the World's Leading Travel Trade Show and Airbnb is to highlight the potential of nature tourism. At ITB Berlin 2026, which will take place from 3 to 5 March on the Berlin Exhibition Grounds, they will highlight why specific tourism flow management is vital for the future of sustainable travel.

"On our sixtieth anniversary we are delighted to welcome Airbnb as the Premium Partner of ITB Berlin 2026," said Deborah Rothe, director of ITB Berlin. "ITB Berlin reflects the diversity of international tourism and provides a central platform for global thought leaders at the ITB Berlin Convention. Together with Airbnb, we want to actively shape this dialogue and continue to advance sustainable, responsible travel in the future."

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