Return to our Home page Search
Click here for the hotel and hospitality news from around the globe Hotel, Travel and Hospitality Articles Videos and in-depth Interviews
Read more now
Read more now
Read more now
Hotel Brands Emphasize the Importance of the Millennial Traveler.
By Melanie Nayer ~ Weekly Exclusive - Views On The Latest Trends
Wednesday, 18th December 2013

Exclusive Feature:†Seems the 'next generation' is making more than just an impact on the future of social security and retirement funds.

Hotels brand around the world are starting to maneuver a little more towards millennials, another sign that this generation of travelers is crafting a new generation of hotel concepts.

Earlier this year, Marriott International announced the launch of their new hotel brand, Moxy, aimed at the millennial traveler, and just last week, Hilton announced it will launch a new hotel in 2014 aimed and the affluent, young traveler.

Hilton's Chief Executive Christopher Nassetta told the Wall Street Journal that this new "lifestyle" brand will compete with W Hotels, one of the first hotels to launch from Starwood Hotels & Resorts Worldwide that focused solely on the younger travel market. There are no additional details about this new Hilton brand, or when Hilton might consider opening them, but another hotel group is already readying their doors for the millennial traveler.

Marriott International's Moxy hotel is planning to launch at Milanís Malpensa airport in 2014 and in Heathrow in 2015. The first of its Moxy properties, the Milan Moxy hotel will be the first of 150 Moxy hotels scheduled to open in the next decade.

Marriott announced the new brand earlier this year, with a focus on the Millennial traveler. The difference between Moxy and Hilton's potential Millennial travel brand is the budget: according to Marriott execs, Moxy will be catered to the budget traveler.

The Moxy brand is being developed in conjunction with Inter Hospitality, which is Ikea's property division. Other confirmed Moxy properties include Oslo, Liverpool, Brussels, Dublin and more.

With Moxy on the way and Hilton in the wings, there's a lot aimed at the Millennial traveler. The question is, will the Millennial traveler be appeased, or will they want more?

This is strictly an exclusive feature, reprints of this article in any shape or form without prior written approval from is not permitted.

Melanie Nayer is a hotel reviewer and expert on luxury travel around the world. She has covered all aspects of hotels including corporate restructures, re-branding initiatives, historical aspects and the best of the best in luxury hotels around the world.

Melanie writes a weekly exclusive column for

Advertise with ...[Click for More]

~ Important Notice ~
Articles appearing here contain copyright material. They are meant for your personal use and may not be reproduced or redistributed. While 4Hoteliers makes every effort to ensure accuracy, we can not be held responsible for the content nor the views expressed, which may not necessarily be those of either the original author or 4Hoteliers or its agents.

Learn more about DigiJames - in room technology
 Related Articles  (Click title to read)
David Beckham is Bringing his Charm to China Hotels.
The New Generation of Business Travelers.
China Welcoming Even More Luxury Hotels.
The Right Press, The Right Time.
 Latest News  (Click title to read article)
The TravelClick Perspective - March 2014: 2014 Outlook
Thursday, 17th April 2014

Shangri-La opens in the Heart of the Himalayas today
Thursday, 17th April 2014

Qatar to invest 485 million Swiss francs new hotel landmark
Thursday, 17th April 2014

IHG signs the first internationally branded hotel in Stavropol, Russia
Thursday, 17th April 2014

MGM Resorts and Hakkasan Group create JV to pursue global growth in hospitality
Wednesday, 16th April 2014
 Latest Articles  (Click title to read)
Besides Training: How To Maximize Hotel Reservations Conversions
Thursday, 17th April 2014

Millennials: Technology = Social Connection
Thursday, 17th April 2014

Does Your Hotel App Reflect Your Hotel Experience?
Wednesday, 16th April 2014

Global Update: Who's Where and Doing What - March 2014
Wednesday, 16th April 2014

Four Multi-Faceted Ways that Meta-Search Can, and Must, Help Hotels Take on the OTAs
Tuesday, 15th April 2014

© Copyright 4Hoteliers 2001-2014 ~ unless stated otherwise, all rights reserved.
You can read more about 4Hoteliers and our company here

Use of this web site is subject to our
terms & conditions of service and privacy policy