According to JLL, investment volumes in 2026 will total approximately USD 13 billion, representing an uptick from the revised 2025 forecast of USD 12 billion.

“Economic challenges and uncertainty in geopolitical spheres are influencing both investment decisions and travel habits. As a result, the Asia Pacific hospitality investment landscape is reflective of a maturing market where quality and operational fundamentals increasingly drive capital allocation decisions," said Nihat Can Ercan, CEO, JLL's Hotels & Hospitality Group, Asia Pacific.