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Global Newsletter: July 26. ~ Click title to read the article
Wednesday, 26th July 2017

TODAY: APAC drives mobile traveler life cycle, SMASHotels and Japan market.

APAC continues to lead the push towards a completely mobile traveler life cycle.

It's no surprise that global travel companies continue to focus on mobile growth in Asia Pacific (APAC), with high Internet and mobile penetration, travelers in APAC expect faster and easier access to travel, without being bogged down by traditional payment methods.

Unique market dynamics force travel companies to adopt local strategies that don't work anywhere else. Let's take a look at why APAC continues to lead the push towards a completely mobile traveler life cycle.

Market report Japan.

Koji Takabayashi from Horwath HTL Japan, presents an overview of how the new ‘Minpaku’ legislation in Japan will affect both private individuals and companies in the ‘home-sharing’ business.

Autograph Collection & SMASHotels introduce EMC2.

The new boutique hotel celebrates the crossroads of art and science in the windy city, some might call it genius; all will call it 'exactly like nothing else', Autograph Collection Hotels together with SMASHotels announced the official opening of Hotel EMC2 in downtown Chicago.

Investment Opportunities: Hotels, Tourism, Travel and Related - Worldwide.

The global tourism industry is booming and is going from strength to strength with current markets still growing, emerging marketing showing hyper-growth and new markets being introduced regularly, hence opening up new investment and business opportunities.

Featured Articles....

The Missing Link in Book Direct Strategies: The Front Desk.
Hoteliers have been putting huge amounts of efforts into building solid book direct strategies; However, your fantastic strategy to align your goals for marketing & revenue might be missing a crucial element.

Beyond ensuing that both departments communicate well, there’s another link missing for a lot of properties: the full inclusion of your front desk staff in the goals and strategy.

Social Media Marketing in the Hotel Industry.
As social media platforms gain traction in usage rates and become ubiquitous in day-to-day life through the proliferation of mobile devices, they are proving to be valuable marketing channels, especially when targeting younger consumers.

Although several hotel brands have begun to scratch the surface of utilizing these social media channels for marketing and bookings, the state of this practice in US is in its infancy.

Loyalty Programs Should Solve Problems to be Valuable.
Loyalty programs can be invaluable tools for brands, as well-executed programs can facilitate data collection, personalize on-site experiences, and drive consumer engagement and while these programs function as a customer lifetime value vehicle, operating a loyalty program requires considerable investment in a saturated market.

Therefore, companies must consider a number of factors to determine whether a loyalty program is worth the investment.

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Loyalty Programs Must Move Beyond Discounts.

Four Ways to Optimize Your Employee's Bleisure Experiences.

Prospecting Campaigns: The Modern Billboards for Hotels.

Bing is Bringing Bots to Local Businesses.

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