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Global Newsletter: July 24. ~ Click title to read the article
Monday, 24th July 2017

TODAY: The world’s first 'zero-star' hotel, disruption and IATA.

The world’s first (and possibly only) 'zero-star' hotel opens.

Switzerland is hardly known as a budget-friendly vacation destination, but a new mountainside art installation-cum-hotel purports offer the world’s first (and possibly only) 'zero-star' lodging.

Travel must overcome economic and political disruption to harness future growth.

New report, ‘What if? Imagining the future of the travel industry’, identifies trends of personalisation and seamless travel as key drivers of success in the next five to seven years.

Report also outlines four different world scenarios of the future, and warns that the emergence of protectionism and populism could hinder future commercial opportunities across the industry.

News from around the EMEA region.

Hotel industry and travel news from around the Europe, Middle East & African region: Jumeirah Group debuts in Saudi Arabia, Rezidor expand in Poland, Four Points for Venice and more...

IATA and Airlines for America launch baggage tracking campaign.

Annually, more than 4 billion bags are carried by airlines globally. Less than 0.43 percent do not arrive with their owners. The industry is determined to do even better.

Featured Articles....

Don't Say 'Book Direct'.
Industry jargon gets between you and your guests, it can reduce the number of bookings you get.

For example, the phrase ‘book direct’, which is so widespread now that it’s become the name of its own movement, is very unfamiliar to the average person looking to book a hotel.  

Metasearch At Scale.
The guide to metasearch advertising for travel brands.

Learn the ins and outs of multi-million dollar metasearch campaigns with insights from the leading bid platform in the space.

Hotel Cybersecurity:
Protecting your Guests and Your Property from Vendor Data Breaches.

Hotels rely on third-party vendors to help run their properties efficiently, and often must give them access to sensitive guest data, this leaves hotels vulnerable to cyber attacks.

They’re only as secure as their vendors are, and may find themselves directly liable for a data breach.

Popular Articles:
Loyalty Programs Must Move Beyond Discounts.

Four Ways to Optimize Your Employee's Bleisure Experiences.

Prospecting Campaigns: The Modern Billboards for Hotels.

Bing is Bringing Bots to Local Businesses.

Most Read News:
Marriott’s revised cancellation policy, travel industry deeply disappointed.

Growth in mobile usage for hotel stays presents opportunity, challenge for hoteliers.

Serviced apartment operators embrace growth as they dare to be different.

Hotel online booking: monitoring of pricing practices of online travel agents.

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