The Maldives has unveiled its new tourism slogan and logo; the previous logo had been used for 11 years and officials felt the need for a revamp to boost business.

Following a year-long consultation and design process, the new slogan, 'Maldives - Always Natural', is accompanied by a fish-inspired logo which aims to highlight the country's natural environment.

According to The Maldives Marketing and PR Corporation, the slogan and logo are designed to underscore the outstanding natural beauty of the Maldives, which tourists from all segments of the market consistently rate as one of their main reasons for visiting the country.

www.hvs.com