Hilton Hotels & Resorts announced the global launch of Hilton Huanying, a tailored experience for Chinese travelers.
Hilton Huanying takes its name from the Chinese word for "welcome," and extends authentic experiences with amenities, service standards and dedicated Hilton Team Member training. Thirty hotels are already enrolled in the program, which debuts August 16 in San Francisco.
The properties encompass many destinations popular among Chinese visitors including San Francisco, New York City, Hawaii and Vancouver in North America along with London, Tokyo and Sydney.
The program is backed by the Hilton brand's extensive field research and more than two decades of hospitality leadership in China.
Chinese travelers will find familiar comforts in three key touch points of the on-property experience (arrival, guest room and Breakfast at Hilton). Hilton Huanying continues Hilton Hotels & Resorts' efforts to be the leading hotel choice for all travelers of Chinese origin from around the world.
"Every experience we share with our guests begins with a welcome. Hilton Huanying is an extension of our brand promise to ensure every guest feels cared for, valued and respected," said Dave Horton, global head, Hilton Hotels & Resorts. "As the world prepares to welcome the growing number of Chinese travelers, we continue to lead and give guests compelling reasons to choose Hilton."
Huanying offers a consistent guest experience with three signature hospitality touch points designed to make stays more enjoyable and comfortable: The arrival experience, guest room amenities and Breakfast at Hilton offerings.
Arrival Experience- Front desk Team Member fluent in Chinese
Guest Room Amenities- Tea kettles
- Selection of Chinese tea available upon request
- Slippers
- Dedicated television channel broadcasting Chinese programming
- Welcome letter written in Chinese
Breakfast at Hilton Offerings- Two varieties of congee with condiments; fried rice or fried noodles; dim sum selection; fried dough fritters (crullers); hard boiled eggs; fresh fruit; Chinese tea and soy milk.
- Chinese culinary utensils include chopsticks and chopsticks holder; Chinese spoons and soy sauce dish.
Hilton Worldwide currently has 3,750 hotels around the world, 17 properties of which are in China, one of the world's fastest-growing economies and leading hospitality markets. Hilton Worldwide intends to expand its presence in China to more than 100 properties in the next five years.
Eight of the company's hotels in China are in the Hilton Hotels & Resorts portfolio and the brand has another 49 properties in development. Hilton was able to determine the needs and expectations of today's Chinese traveler that shaped Hilton Huanying by leveraging more than two decades of experience gained from operating in China in addition to the brand's expertise as a global leader of hospitality.
Interviews with general managers at Hilton brand hotels in China and respected Chinese travel agencies complemented a three-month Hilton Huanying test program in early 2011 at three hotels in the U.S., UK and South Korea.
The cumulative research findings guided the development of the Hilton Huanying philosophy while the cultural needs and desires of Chinese travelers became the foundation of the program's roster of appropriately selected amenities and services that comprise the Hilton Huanying toolkit for participating hotels.
